Job Role: Marketing Coordinator
Location: Sydney (Hybrid 3 Days in Office)
Who we are:
We believe everyone can be better with a coach... and we won't stop until we get there.
Coaching changes people's lives. It helps them be happier and more productive in their work. It turns entire companies into more inclusive, more productive places to be. That's why we've made it easy for more people – not just those at the top – to benefit from the world's best coaches. This is true of our EZRA team. We believe a happy team is a productive one. We help our people grow, to care deeply about and be proud of what we do.
The Role
:
As the APAC Marketing Coordinator you will support and execute the B2B marketing activities in Asia Pacific and more specifically, the ANZ region. There will be a focus on organising digital lead generation and email nurturing campaigns, and regular online/offline B2B events. This includes day-to-day planning and managing of regional campaigns, and event management and operations such as logistics and timelines.
In support of brand building, you will also work on content localisation for the APAC and ANZ market and projects across assets and channels such as our website and landing pages, collaterals such as brochures, email marketing, LinkedIn ads, etc. In this full-time position, you will report to the VP of Marketing, APAC, and partner closely with the global marketing team and the APAC sales team as well as with other internal stakeholders.
What You'll Do:
B2B Marketing
* Plan, develop and deliver integrated B2B campaigns across digital, social, print, events and owned channels for key APAC markets
* Conduct full funnel performance analysis (i.e. from lead to new deals closed), and collaborate with sales to ensure leads flow down the funnel, driving revenue growth and ROI from marketing activity
* Be the local ANZ marketing custodian for the Australian office, supporting sales and operations on ground for events and onsite marketing related activity
Digital Marketing and Lead Generation
* Plan and assist in multi-channel regional lead generation campaigns, from planning to execution in collaboration with media and creative agencies for channels such as emails, social and paid media
* Manage and develop creatives and content, and adaptations (e.g. localisation, A/B testing), inclusive of landing page optimisations
* Support in copywriting for email marketing, organic social, paid media
* CRM management to ensure smooth flow of new leads to sales teams for follow up
* Reporting of campaign performance data and use insights for campaign optimisation for future initiatives
Events Marketing
* Plan and execute on the region's events strategy and plans for both online (i.e. webinars) and offline (i.e. trade shows, roundtables, large scale)
* Manage project timelines and communicate with internal and external stakeholders to ensure that deliverables and deadlines are met to expectation
* Coordinate and manage event logistics including sourcing for venues, F&B, merchandise, preparing event collateral and materials, assist with presentation preparation with event speakers, etc.
* Engage with sales leaders and teams respectively to provide excellent coordination, execution and marketing support, and ensure lead follow-ups are completed by sellers
* Develop pre and post event communication plans and content (i.e. event recruitment, post-event comms) to ensure prospects and clients are engaged to drive registration and reduction in dropouts
* Work with creative team and/or external agencies to have content created, adapted and localised where necessary
About you:
* 2-3 years of B2B marketing experience
* Experience in digital lead generation marketing and content creation is preferred
* Experience with Adobe Illustrator, or similar platforms is preferred
* Experience in HR services industry (B2B) is preferred
* Outstanding communication and negotiation skills
* Excellent organisational, coordination and project management skills
* Ability to prioritise your tasks across multiple projects
* Understanding of marketing and sales funnel is preferred
* Flexible hours may be required to manage projects across regions and time zones
Life at EZRA:
* Your Own World-class coach
to help you grow personally and professionally.
* Coaching for Friends and family
because coaching is a gift worth passing on.
* Charity Days
to support the causes close to your heart - because doing good feels good.
* Learning Budget
to fuel your curiosity. If it helps you grow, we're in.
* Weekly Wellbeing Hour
just for you. No meetings. No emails. Just space to breathe, reflect, or reset.
* Regional benefits
flex to fit your location and lifestyle.
* A welcoming place to do your best work.
Comfortable, collaborative and inclusive… and dog-friendly too
LI-Hybrid
We're an equal opportunity employer dedicated to building a diverse team that reflects the communities in which we work, where everyone has a voice and feels able to be themselves.
We believe that diversity strengthens to our culture and business. Valuing uniqueness and respecting our differences means we grow faster, become better, and achieve more.
In the spirit of transparency, credentials are verified through background checks conducted upon conditional employment, in accordance with applicable laws.