Company Description
Makkah Clock Royal Tower, A Fairmont Hotel, is located only a few steps away from the Masjid Al Haram and the Holy Ka’aba. This 76-story hotel, one of the world’s tallest, is the focal point of the Abraj Al Bait Complex, part of the King Abdul Aziz Endowment Project, and is an iconic symbol of hospitality in the Holy City. The hotel offers authentic hospitality throughout its 1650 guest rooms and suites, which are thoughtfully and elegantly appointed with extravagant amenities and five-star services that allow for peaceful reflection and repose.
Raffles Makkah Palace promises the exceptional standards inherent in the Raffles name, enhanced by Arab hospitality values. It offers 214 Suites & duplex Villas with breathtaking views of the Masjid Al Haram, the Holy Ka’aba, and the city. The hotel combines local cuisine and international dishes across its four outlets, creating a unique and welcoming atmosphere. Guests can indulge in a relaxing sensory experience at the world-renowned spa and fitness center or hold high-powered business gatherings in state-of-the-art meeting rooms.
Job Description
Reports to: Group Digital Marketing Manager
The Group Digital Marketing Assistant Manager will oversee digital marketing strategies for Makkah Clock Royal Tower and Raffles Makkah Palace. This role focuses on SEM (SEO, SEA), social media, and digital analytics, contributing to one of Saudi Arabia’s top marketing teams. The candidate should excel in managing parallel campaigns across marketing funnels, optimizing strategies with data, and understanding social media algorithms. Collaboration with the e-commerce team for website and platform updates is also required. A background in digital projects, startups, or entrepreneurship is essential.
Key Responsibilities:
Digital Marketing Strategy and Execution:
Develop and implement SEO, SEA, and social media strategies, optimizing keywords, tags, and hashtags to maximize organic discovery and AI-driven content promotion.
Conduct keyword research and collaborate with PR & Communications and Marketing teams to create keyword-driven content.
Create content calendars tailored to each social media platform, ensuring the posting schedule aligns with strategic goals for engagement and growth.
Manage parallel campaigns across different stages of the marketing funnel for maximum performance and engagement.
Collaboration with E-Commerce and Web Teams:
Work closely with the e-commerce team to optimize brand.com performance and boost conversions.
Collaborate with front-end/back-end engineers and UX designers to improve user experience and conversion rates.
Data-Driven Decision Making:
Use tools like Google Analytics, SEMrush, and Ahrefs to analyze campaign performance and optimize strategies based on real-time data insights.
Research and Trend Analysis:
Stay updated on social media algorithms, SEO trends, and industry best practices.
Experiment with new tools and techniques to uncover effective digital marketing strategies.
Qualifications
Education:
Bachelor's degree in digital marketing, Data Science, Information Technology, or a related field.
Completion of relevant courses in marketing, digital marketing, and technical areas such as SEO, coding, and data analysis is highly preferred.
Experience:
3-5 years of digital marketing experience, focusing on SEO, SEA, SEM, and social media.
7+ years of involvement in projects, startups, or entrepreneurial initiatives.
Proven experience in building digital communities and managing digital campaigns.
Successful marketing examples on platforms like X.com (formerly Twitter), Snapchat, and TikTok are highly preferred.
Experience with game design, After Effects, Premiere Pro, and Photoshop is an asset.
Web3 marketing experience is a plus.
Tech startup co-founder experience is highly preferred.
Familiarity with agile methodologies and project management tools.
Extensive gaming experience across genres is a bonus.
Requirement: The candidate must have grown an Instagram or TikTok page to over 10,000 followers organically and be able to document the process.
Additional Information
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