We're partnering with a leading financial services organisation to appoint a Senior Business Analyst into a key customer-focused value stream, supporting the delivery of large-scale, business-led transformation. This role sits within a modern, product-aligned delivery model - working across squads to drive real customer and commercial outcomes, not just project deliverables. You'll operate as a trusted advisor to senior stakeholders, shaping initiatives from early ideation through to delivery. This is a hands-on, high-impact role where you'll lead analysis across multiple squads and help steer priorities across the broader value stream. Key Responsibilities: Lead analysis across complex initiatives spanning multiple squads, systems and stakeholders Partner with Product Owners, delivery leads and business leaders to shape and prioritise initiatives aligned to value stream objectives Analyse end-to-end customer journeys, processes and platforms to identify opportunities for improvement Drive discovery, scoping and requirements definition in an agile, product-led environment Decompose initiatives into features, user stories and actionable delivery artefacts Facilitate workshops and alignment sessions across business and technology Support backlog refinement and prioritisation, balancing value, risk and dependencies Contribute across the full delivery lifecycle, including testing, defect triage and change readiness Mentor and guide other BAs within the squad and broader delivery team What You'll Bring: Strong experience as a Senior or Lead Business Analyst in complex, enterprise environments Background working within product-led or value stream-aligned delivery models Expertise across process, data and systems analysis Ability to influence senior stakeholders and drive commercially sound decisions Proven experience working in Agile, multi-squad environments Strong problem-solving skills with the ability to bring clarity to ambiguity Experience Required: 5 years' experience as a Senior BA within financial services (insurance highly regarded) Experience delivering customer-facing digital or transformation initiatives Exposure to legacy/mainframe environments and integration with modern platforms (desirable) If you're a Senior Business Analyst who understands how to operate in a value stream / product model and can influence outcomes beyond just writing requirements, this will be a strong fit. In return, you will join a high performing, customer focused value stream, where you will deliver meaningful outcomes with visible business impact. Contact Nick Largent for more information.