At WHOOP, we're on a mission to unlock human performance. WHOOP, a leader in the wearable tech space, empowers its members to perform at a higher level through a deeper understanding of their bodies and daily lives.
WHOOP is seeking a Marketing Director, ANZ - for an eight month cover to own and execute a fully integrated regional marketing and commercial strategy that drives brand affinity and omni-channel growth. This role serves as the executional owner for the ANZ region, with responsibility for translating global strategies into regionally relevant, culturally resonant programs. Operating with a high degree of autonomy, this role partners closely with cross-functional teams to align strategy, execution, and performance across the ANZ markets.
Responsibilities
* Own execution and performance of regional omni-channel commercial targets, translating strategic marketing and sales plans into outcomes that deliver both brand and business KPIs.
* Develop and execute integrated marketing campaigns that align WHOOP with key cultural moments, regional trends, and community-driven movements, particularly within fitness, wellness, sports, and lifestyle verticals.
* Identify and activate opportunities around mainstream cultural events (e.g., major sporting events, holidays, industry conferences) to deepen brand relevance and drive buzz at local and national levels.
* Lead cross-functional collaboration with Brand, Social, and Partnerships teams to amplify culturally relevant storytelling and ensure cohesive brand messaging across channels.
* Build and maintain strategic relationships with local fitness studios, athletic organizations, wellness influencers, and community leaders to authentically embed WHOOP within target communities.
* Own WHOOP's grassroots presence in key cities by planning and executing on-the-ground activations, pop-ups, brand experiences, and community events that drive member acquisition, product engagement, and loyalty.
* Own analysis and reporting on campaign impact, community growth, and regional performance to inform future initiatives and improve effectiveness.
* Own regional media strategy and execution in partnership with global leads to ensure effective channel mix and budget allocation.
* Collaborate on regional influencer, creator, and affiliate partnerships to increase brand visibility and conversion.
* Support wholesale expansion and optimise channel performance in coordination with internal sales and trade marketing teams.
* Localise global brand campaigns and creative assets, ensuring cultural nuance, seasonality and alignment with ANZ market dynamics.
* Activate sports and talent marketing strategies within ANZ, identifying opportunities for regional relevance and performance impact.
* Execute global and regional partnerships, product launches, and PR campaigns to drive engagement and cultural connection in the ANZ market.
Qualifications
* 8+ years of experience in marketing, including ownership of regional initiatives, preferably within consumer tech, fitness, wellness, or lifestyle brands.
* Bachelor's degree in Marketing, Communications or a closely related field
* Deep understanding of the ANZ market – media, commercial and competitive landscapes – with demonstrated cultural fluency and insight into consumer behaviour.
* Proven experience across influencer marketing, media planning, and brand partnerships.
* Strong analytical skills with the ability to interpret commercial performance data and inform strategic decisions.
* Demonstrated ability to lead complex initiatives through cross-functional collaboration and influence.
* Critical thinker with great problem solving abilities to identify areas of opportunity and improvement on a consistent basis.
* Strong relationship management and communication skills, comfortable holding both partners and internal stakeholders accountable.
* Team player but works well independently to balance looking at the larger picture at hand with prioritisation of day to day initiatives.
* Adaptable and thrives in a dynamic and fast moving business.
* Is comfortable with constant change, is self‐motivated and collaborative.
* Demonstrated passion for performance, wellness, and WHOOP's mission.
WHOOP is an Equal Opportunity Employer and participates in E‐verify to determine employment eligibility.
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