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Assistant brand manager

Melbourne
Prime100
Brand manager
USD 80,000 - USD 120,000 a year
Posted: 14 August
Offer description

Prime100 is a dynamic leader in Australia's fresh pet food market.

At Prime100, our mission is clear
"Making Pets Healthier and Pet Parents Happier".
We do this by producing premium fresh pet food products packed with the essential nutrients pets need to thrive - giving pet parents the confidence in every meal they serve.

The team at Prime100 are incredibly passionate about what we do and how our products positively impact lives.

What you'll be doing:

* Support the execution of brand and marketing strategies, including integrated marketing campaigns
* Assist with projects across the business, including new product development initiatives
* Contribute to brand packaging development and help build brand equity
* Support the creation, coordination and management of creative assets
* Compile and interpret analytical data to inform marketing decisions
* Maintain the marketing calendar, including campaign activity, launches and key dates
* Assist with paid and organic social media management, including community management and influencer management
* Maintain and update website content, including product description pages (PDPs) and blog posts
* Attend and assist with marketing events and activations
* Contribute to campaign reporting and analysis of marketing performance
* Manage and update boards and project workflows
* Provide broad support across the brand and marketing team on a wide range of projects

This role is hands-on and diverse, making it ideal for someone who thrives in a fast-paced and collaborative environment.

What You'll Bring:

* Qualification in Marketing, advertising, communications or similar
* Marketing experience within the FMCG or pet industry is highly desirable
* Proficiency in digital platforms, including Brandwatch, Meta, Business suits, and Google Workplace
* Excellent communication skills and attention to detail
* Multi-tasker and strategic thinking

Why Join Us?

* We are a unique team that thrives to excel and have fun
* We offer a diverse and inclusive culture, we are supportive and have a wealth of talented subject matter experts (SMEs)
* Competitive salary and significant growth opportunities
* Making a genuine and positive impact to furry friends across the nation

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