Marketing Manager, Apple TV+ and Subscription Services (ANZ) (12 months contract)
Add to Favourites Marketing Manager, Apple TV+ and Subscription Services (ANZ) (12 months contract)
Imagine what you could do here. At Apple, new insights have a way of becoming extraordinary products, services, and customer experiences very quickly. If you bring passion and dedication to your job, there's no telling what you could accomplish.
We are looking for a multifaceted, highly motivated, and passionate Marketing Manager with a content and subscription marketing background to join our team and lead marketing for Apple TV+ and broader Apple Services across Australia and New Zealand.
You will be instrumental in driving growth through marketing activations that focus on all parts of the funnel. You'll ensure our marketing programs are executed to the highest standards and with maximum impact, working cross-functionally to achieve the best results.
Description
In this role, you will:
1. Define and implement marketing plans for Apple TV+ and broader Apple Services that are developed and driven to a high standard, are locally relevant, have clear objectives, and a measurable return on investment.
2. Be responsible for driving growth through channels such as Strategic Partnerships, Events, CRM, and Affiliate marketing.
3. Collaborate with internal stakeholders to ensure programs and campaigns are well structured and aligned with business objectives.
4. Analyze and optimize projects and campaigns based on customer insights aligned with Apple values.
5. Prepare and present recommendations, reports, and findings from campaign data to senior management to inform program development.
Minimum Qualifications
* Experience in subscription marketing, ideally within the content streaming industry.
* Strong project management skills to coordinate with multiple partners, prioritize activities, and manage complex projects.
* Strong analytical skills to interpret data, extract insights, and make business recommendations.
* Excellent communication skills to build relationships internally and externally.
Preferred Qualifications
* A successful marketing track record, including running content-led, awareness, and performance campaigns across multiple channels.
* Deep knowledge of marketing tools, strategies, and industry trends.
* Understanding of the iOS ecosystem, monetization, and customer engagement and acquisition models.
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