Marketing Campaign Specialist
This role is focused on translating marketing strategy into actionable plans, events, and experiences that captivate audiences.
* Content Creation - Develop engaging content for various platforms by collaborating with influencers and adapting messaging to fit each platform's tone and style.
* Creative Adaptation - Ensure consistency in branding across all platforms by tweaking copy and visuals accordingly.
* Event Execution - Coordinate logistics and oversee the successful execution of events to meet business objectives.
* Brand Representation - Represent the organization at launches, sponsorships, retail promotions, and other key events
* Campaign Deployment - Align assets and products for timely campaign launch to maximize impact.
* Digital Advertising - Set up and optimize paid digital ads across multiple platforms to achieve desired outcomes.
* Social Media Management - Maintain social media feeds and engage with the online community to foster brand awareness and loyalty.
* Email Marketing & CRM - Build personalized email workflows and perform tasks related to email marketing and customer relationship management.
* Performance Analysis - Analyze data to identify areas of improvement and inform future marketing strategies.
Key Responsibilities:
* Develop and implement effective marketing campaigns that align with business goals
* Collaborate with cross-functional teams to ensure cohesive brand messaging and execution
* Stay up-to-date with industry trends and best practices in marketing
* Provide regular reporting and insights to inform business decisions
* Continuously improve marketing processes and strategies to drive results
* Ensure compliance with organizational policies and procedures
* Contribute to a positive and inclusive team culture
* Engage in ongoing learning and professional development to stay current in the field
* Support the organization's commitment to diversity, equity, and inclusion
Requirements:
* 3+ years of experience in marketing or a related field
* Proven track record of developing and executing successful marketing campaigns
* Strong understanding of marketing principles and practices
* Excellent communication and project management skills
* Able to work independently and collaboratively as part of a team
* Ability to adapt to changing priorities and deadlines
* Proficient in Microsoft Office and Google Suite
* Familiarity with marketing automation tools and social media platforms
* Passion for staying current with industry trends and best practices
What We Offer:
* A dynamic and supportive work environment
* Ongoing training and development opportunities
* A competitive compensation package
* Opportunities for growth and advancement
* A collaborative and inclusive team culture
* A recognition program that rewards outstanding performance