Job Title
As a senior marketing leader, you will have the opportunity to drive the success of our hotel portfolio across Australia. This pivotal leadership role involves overseeing strategy and performance across five Accor-branded properties.
Key Responsibilities
* Lead and mentor the marketing team in brand, digital, communications, and content development.
* Enhance digital performance through SEO, SEM, web analytics, social media, and distribution platforms.
* Align marketing initiatives with property-level commercial goals in partnership with Sales and Revenue teams.
* Oversee content creation, including photography, video, and editing, to highlight each property's unique features.
* Manage campaign delivery from concept through performance tracking, including paid media and PR.
* Support loyalty programs and partnerships to increase guest retention and revenue.
* Utilize data and metrics to inform marketing strategies and optimize ROI.