With more than 1.3 million members, RAC is one of Western Australia's most trusted and iconic organisations. We exist to be the driving force for a better WA — creating a safer, more sustainable and connected future for our members and communities.
We're seeking an experienced Performance Media & Analytics Lead to shape, govern and optimise RAC's performance media and digital analytics capability across the broader RAC Group.
This pivotal role unifies go-to-market strategy, media investment and analytics into a data‑driven engine that lifts digital performance, drives commercial impact and creates more connected member experiences.
What you will be doing:
Reporting to the Senior Manager, Media Strategy, Planning and Analytics, you will:
* Lead RAC's performance media strategy, planning and optimisation across all digital channels, ensuring investment decisions are data-led and aligned to enterprise priorities.
* Establish and embed a unified analytics and measurement framework across Member, Value & Connection, governing tagging, tracking, reporting and data quality.
* Lead, coach and develop a team of performance media specialists and digital analysts, fostering a culture of collaboration, curiosity and continuous improvement.
* Translate complex performance data into clear, actionable insights that influence senior leaders and guide investment decisions.
* Own a single, prioritised roadmap and backlog for performance media and analytics initiatives.
* Design and embed strong governance and operating models that reduce duplication and clarify accountability.
* Act as the central point of contact for performance media and analytics across Brand & Marketing, Digital Experience, Product, Technology and P&C.
* Partner closely with RAC's media agency and external partners to maximise ROI and capability uplift.
What you will bring:
* Tertiary qualifications in Marketing or a related discipline (postgraduate qualifications desirable).
* Proven experience leading multidisciplinary performance media and analytics teams in a complex organisation or agency environments.
* Strong expertise in digital media performance, measurement frameworks, analytics governance and optimisation.
* Demonstrated success simplifying complex digital ecosystems and establishing fit-for-purpose operating models.
* Exceptional stakeholder engagement skills, with the ability to influence senior leaders through insight and storytelling.
* A member-centric mindset, commercial acumen and a passion for continuous improvement.
* The confidence to navigate ambiguity and bring clarity, focus and momentum.
What can we offer you?
* A workplace culture where our people feel valued, respected and empowered
* Work in flexible ways that meet work/life commitments and support wellbeing
* Be part of a purpose‑led organisation that gives back to the WA community
* An environment that values ongoing career development
* Free Roadside Assistance and discounts on RAC products and services including Holiday Parks and Resorts, Security, Finance, Auto Services and Insurance
* Opportunities for community engagement and corporate volunteering
Apply online – send us your CV showcasing what you can bring to the team.
Applications Close COB Monday 2nd February 2026.
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