Content Strategist for Wellness Expert's Blog
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Overview
We are seeking a creative and strategic Content Strategist to develop high-quality content around NDIS allied health services, with a special focus on child development, mental wellbeing, and occupational & speech therapy.
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Responsibilities:
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* Curate and onboard content creators—including writers, therapists, and strategists specializing in NDIS-related allied health.
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* Guide content strategy, including topic ideation, editorial calendar management, and SEO planning tailored to families, caregivers, and professionals.
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* Ensure credibility: All content must be evidence-based, client-centric, and reflective of best practices in disability support.
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* Collaborate with creators to craft blog posts, guides, articles, and resource materials that are reader-friendly and respectful of sensitive topics.
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* Audit performance: Analyze engagement, reader feedback, and SEO metrics to refine content direction and ensure alignment with audience needs.
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* Act as the quality gatekeeper, ensuring all content aligns with branding, tone, and clinical accuracy.
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Requirements:
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* Experience in content strategy, editorial curation, or communications—especially in health, allied health, disability, or mental health sectors.
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* Strong understanding of NDIS, speech therapy, OT, psychology, or child development.
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* Portfolio of published content or projects that balance accessibility with clinical credibility.
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* Excellent project management, communication, and collaboration skills.
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* Ability to assess writer/creator expertise and ensure clinical accuracy.
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