Head of eCommerce
Global | Senior Leadership Role
At Fliteboard, we're building the world's most loved foiling brand — across powered and unpowered water sports.
In just a few years, we've grown from start-up to a global business generating ~$80M in annual sales, with customers in more than 90 countries. Backed by Brunswick Boat Group, the world's leading marine products group, we're entering our next phase of growth — with ambitions to exceed $200M in revenue over the next three years.
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The Role
The Head of eCommerce is a senior leadership role with full accountability for Fliteboard's global eCommerce performance across both B2C and B2B channels. This role can be based in Byron Bay or Melbourne, with regular time in Byron Bay preferred.
You will own end-to-end eCommerce strategy, platforms, execution, partners, and commercial outcomes, including P&L accountability. Operating within a matrixed global organisation, this role balances entrepreneurial pace with strong governance, reporting discipline, and cross-functional alignment.
Australian work rights are required for this position.
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Key Responsibilities
* Develop and execute Fliteboard's global eCommerce strategy aligned to business and group objectives
* Lead and scale B2C and B2B eCommerce channels, owning the full online customer journey
* Own and evolve global eCommerce platforms (Shopify or equivalent), ensuring performance, scalability, and security
* Build and lead a high-performing eCommerce team, supported by best-in-class agency partners
* Partner closely with Marketing, Brand, Technology, Supply Chain, and Finance to deliver growth and seamless execution
* Own eCommerce P&L, including revenue, margin, investment, and ROI
* Define and track KPIs across growth, profitability, customer experience, and operational performance
* Provide clear, insight-led reporting to executive leadership and parent-company stakeholders
* Champion data-led optimisation, experimentation, automation, and pragmatic use of AI and emerging technologies
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About You
* 10+ years' experience in senior eCommerce leadership roles within global or multi-regional businesses
* Proven track record scaling both B2C and B2B eCommerce channels with strong commercial outcomes focused on shop and convert
* Deep hands-on experience with Shopify or comparable enterprise eCommerce platforms
* Strong understanding of digital architecture, integrations, and martech ecosystems (CRM, ERP, analytics)
* Demonstrated P&L ownership, budgeting, forecasting, and performance optimisation
* Minimum 3-5 years of P&L ownership experience is required
* Experience operating in matrixed or parent-company environments with senior international stakeholders
* Comfortable leading a hybrid in-house and agency operating model
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What Sets You Apart
* Commercially sharp and outcome-driven
* Technically literate and confident challenging partners and vendors
* Calm, credible, and influential at senior levels
* A builder's mindset, focused on scalable systems and sustainable growth