Overview
Brand Manager at Auto & General (Budget Direct) to drive the Budget Direct brand across TV, radio, digital, outdoor, and social media. This hands-on role involves all stages of TV production from briefing and research to filming and post-production. You’ll lead multi-channel campaigns, ensuring compliance, brand consistency, and maximum impact.
What You’ll Do
- Develop, implement, and optimize brand campaigns across all channels.
- Lead TV ad production: script approvals, on-set presence, and post-production oversight.
- Partner with internal stakeholders (Compliance, Legal, Underwriting, Media) and external agencies to deliver high-quality campaigns.
- Manage campaign timelines, budgets, and project plans.
- Drive innovation and efficiency, leveraging AI tools and marketing automation.
- Analyze campaign performance and recommend optimizations.
- Work with external research providers to monitor the brand and provide insights to guide brand strategy.
What Experience You’ll Bring
- 8+ years in brand, ATL, or marketing roles with proven success delivering multi-channel campaigns.
- Experience in financial services marketing (insurance experience highly regarded).
- Strong stakeholder engagement and agency management skills.
- Advanced analytical, reporting, and financial management capabilities.
- Creative flair with strong copywriting ability.
- Tertiary qualification in marketing, commerce, business, or a related discipline.
Our Perks
- Location – Toowong office with transport options, end of trip facilities, outdoor spaces, modern collaborative areas, and views of the Brisbane River. 4 km from the city with nearby amenities.
Perks of Working At Auto & General
- Be rewarded: bonuses and other recognition for high performance.
- Work flexibility: options to work from home two days per week.
- Leave options: volunteer days, additional paid ‘ME’ day, paid parental leave, and the option to purchase additional leave.
- Growth: learning and professional development opportunities.
- Give back: Auto & General Difference program for volunteering and charitable opportunities.
- Wellbeing: mental-health support and fitness discounts.
- Celebrate: regular on-site events, family days, and annual celebrations.
- Save money: discounts on insurance products and partner discounts across Australia.
About Us
Auto & General (A&G;) is a major insurer in Australia, delivering general insurance products including Car, Motorcycle, Home, Contents, Pet, and Travel through Budget Direct and partnerships with ING, Qantas, Virgin Money, and Coles Insurance.
We value diversity and foster an inclusive culture. If this sounds like you, apply today.
A note from Auto & General to recruitment agencies: Please avoid unsolicited resumes; Auto & General is not responsible for fees related to unsolicited resumes.
Note: This description may contain references to location and market information as part of the role’s context.
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📌 Brand Manager
🏢 Auto & General Australia
📍 Brisbane City