Role Overview
The Director of Brand Activation is a key leader responsible for driving brand impact and commercial growth across the Pacific region. This role involves translating global strategy into market-leading execution, delivering world-class brand experiences, and fostering consumer-first activation.
Key Responsibilities:
* Develop and deliver local market brand and marketing plans in alignment with global priorities and commercial objectives.
* Lead strategic allocation of MaEx (Market Expenditure) to optimize investment and maximize impact.
* Create a compelling Brand Activation calendar that supports business milestones.
* Craft Market Brand Communication strategies to build brand strength, cultural relevance, and performance.
* Leverage digital platforms to amplify storytelling, accelerate consumer engagement, and drive product launches.
Actionable Objectives: An increase in Net Sales through impactful activations; improved Strategy Execution via collaborative leadership; consistent KPI tracking using adidas' established metrics.