About the Role
Are you a strategic marketer who still loves getting their hands dirty? A leading organisation in the manufacturing sector is looking for a Marketing Manager to drive growth and lead a digital transformation across their B2B markets.
Based in Altona in a hybrid arrangement, this is a hands‐on leadership role where you will report directly to the CEO. You will shape the modern marketing strategy, build a measurable sales pipeline, and spearhead the implementation of AI‐enabled marketing workflows. Supported by a small internal team and agency partners, you will personally execute campaigns, write copy, and manage digital automation tools day‐to‐day.
Skills Required
* Experience: 8+ years of marketing experience, including senior or lead responsibility.
* Digital & Automation Expertise: Proven track record with CRM and marketing automation platforms (experience with MS Dynamics 365 or Power BI is highly regarded).
* Hands‐on Delivery: A \"working leader\" who writes copy, builds campaign assets, and personally manages CMS and digital channels.
* AI & Innovation Mindset: Experience or strong interest in implementing AI tools (like ChatGPT, Claude, or MS Copilot) to optimize content and workflow efficiency.
* Sector Background: Background in an engineering, technical, or industrial sector is highly preferred.
Benefits
* Compensation: $170,000 - $180,000 base + super.
* Employment Type: Permanent, Full-Time.
* Flexibility: Modern hybrid working arrangement.
* Culture: Join a collaborative team with a great workplace culture built on excellence, clear accountability, and continuous development.
* Impact: Lead a genuine digital and AI transformation where your work directly shapes the company's growth trajectory.
For a confidential chat, please contact
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
Key Responsibilities
* Develop and execute the annual B2B marketing strategy aligned with business revenue targets.
* Drive the function's digital maturity journey by optimizing the marketing technology stack.
* Implement marketing automation and connect CRM data to the customer journey.
* Identify and implement AI tools to optimize content, workflows, and analytics.
* Establish governance, quality standards, and best practices for responsible AI use.
* Plan and deliver integrated marketing campaigns and end-to-end.
Skills
B2B Strategy & Execution, Digital Transformation & Automation, AI Tool Implementation, Hands‐on Content & Campaigns, Industrial & Technical Marketing.
Qualifications
* Bachelor Degree
Education
Bachelor Degree
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