- Full time, permanent role
- Sydney location preferred
- Hybrid working
- Lead a team of Marketing Automation Managers and Specialists
- Salary packaging to reduce your tax and increase your take-home pay
About Red Cross
Australian Red Cross is part of the world’s largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity.
About the role
The Senior Manager - Digital Lifecycle leads the strategy and execution of a large range of Marketing Automation/ email and SMS campaigns for Australian Red Cross customers across the loyalty lifecycle stages – retention, reactivation, cross-sell and loyalty – ensuring touchpoints are data-driven, optimised, and effective.
Working closely with colleagues in the Marketing, Communication and Customer Experience and revenue driving business units, the role is responsible for overseeing the delivery of effective, data-driven customer relationship nurture and automated journeys, focused mostly on donation revenue, donor retention and reactivation.
Day to day you will
- Lead and empower an effective, results-driven team of Marketing Automation Managers and Specialists driving customer relationship marketing through automation and journey mapping, while proactively removing barriers to team performance.
- Partner with revenue and program teams in analysing segment specific marketing data to identify key drivers, mechanics and associated dependencies for driving engagement, conversion, retention and cross-sell opportunities within the marketing automation channels.
- Influence key stakeholders, with focus on the IT team and Fundraising teams, to prioritise strategically relevant technical, customer data and compliance-related enhancements to enable a fuller utilisation of our Marketing Automation platforms.
- Manage and support campaigns and projects within assigned timings and dependencies – balancing the demands of donation revenue driving campaigns with MarTech stack enhancement projects for your team.
- Be an active participant in the senior Marketing, Communication and Customer Experience leadership team to guide the broader team, by living and breathing Australian Red Cross values’, demonstrating aspiration, respect, collaboration, standing-up and deliver.
What you will bring
- Substantial experience as a leader in Digital Marketing, in particular leading a Marketing Automation team across the channels of email, SMS and surveys
- Excellent knowledge of successful email and SMS marketing strategy and tactics, metrics and customer loyalty lifecycle
- Substantial knowledge of enterprise level integrated MarTech stacks, including Marketing Automation, CRM and analytics & insights on business side
- Excellent leadership experience – leading your team as an integral part of a broader Marketing, Communication and Customer Experience division and supporting ‘new ways of working’ processes.
- Good understanding of tracking, data and insights, including Customer Data Platforms, and collaboration experience working with web, IT and data & analytics teams
- Experience with working in a complex, multifaceted organisation
- Excellent relationship building, interpersonal, stakeholder engagement and negotiation skills
- Ideally a positive understanding of NFP fundraising programs and how to embed growth driving digital touchpoints into fundraising journeys
Benefits that act for you, while you act for humanity
Financial wellbeing: In addition to your salary, you can take advantage of salary packaging that could provide you with a great way to reduce the amount of tax you pay - and get more from your salary. You can salary package up to $15,900 for living expenses (such as rent, groceries, utility bills); up to $2,650 for holiday accommodation and meals when dining out; Novated car leases; superannuation and purchase additional annual leave.
Work/Life Flexibility: You can access flexible working arrangements, paid ‘Me’ day just for you and a wide range of other paid leave options
Further information
This role is covered by the Social, Community, Home Care and Disability Services Award.
For additional enquiries, please contact Christine Kurpitz at ckurpitz@redcross.org.au for a confidential discussion. Please note, email is for enquiries only. Applications must be received online to be considered.
Applications close: Sunday 14 December, please apply as soon as possible as we will be reviewing applications as they are received and may close recruitment early
While we appreciate the interest in our organisation, we will not be engaging with agencies or agency candidates for this position.
Red Cross strives to create a safe and inclusive culture with wellbeing at its centre. We embrace diversity and welcome Aboriginal and Torres Strait Islander people, and people with diverse lived experiences, abilities, genders, ethnicities, ages, and sexual orientations. We are a child safe organisation with zero tolerance of any harm to children. Our vision is to be trusted as the leading humanitarian organisation making a genuine difference in the lives of people and communities.
Thank you for considering a career at Red Cross. We also have great opportunities to volunteer. Click here to find out more.