Senior CRM Manager
Finder
Role Overview
Finder is looking for a Senior CRM Manager who can lift our lifecycle performance, improve email capture, and grow repeat member engagement. You will design effective lifecycle journeys, run experiments, and help to shape the early stages of our loyalty strategy. This is a hands‐on role that blends strategy with execution, and suits someone who enjoys working in a fast moving environment.
You will work closely with marketing, product, and data teams to deliver high‐quality CRM programs that support our commercial goals and improve user experience across Finder.
Responsibilities
Strategy and planning
* Develop CRM strategy across email, SMS and push
* Build and optimise lifecycle programs that lift conversion, revenue and re‐engagement
* Support early loyalty development through value exchange and reward tests
* Create a roadmap for CRM improvements across automation and segmentation
Execution and optimisation
* Own day‐to‐day CRM delivery in Braze
* Build and maintain automated journeys and templates
* Run experiments and structured tests
* Work with product and engineering on CRM triggers and data
* Improve first‐party data capture
Data, insight, and reporting
* Own CRM KPIs and track results including revenue
* Partner with data teams on reporting and insight
* Provide clear weekly and monthly updates
Team leadership and collaboration
* Manage and mentor a small team of CRM specialists
* Work with marketing, product, engineering, content, and commercial teams
* Advocate for CRM best practice and influence stakeholders
* Strong CRM or lifecycle marketing experience in digital consumer businesses
* Comfortable in fast‐paced environments
* Experience mentoring CRM specialists
* Analytical and collaborative
* Ideal – Hands‐on Braze capability
* Ideal – Designing and implementing Loyalty programs
* 5 days of additional "Life Leave" each year to use for life's big moments
* Free daily lunch – in office
* Generous gender‐neutral parental leave (up to 16 weeks in Australia)
Application process
If this sounds like the kind of opportunity you've been looking for, select the 'Apply Now' button to submit your cover letter and resume. Use your cover letter to introduce us to you; we want to know who you are, what you've worked on, and why you think you'd be a great addition to the Finder team.
Inclusion
To build technology and products that are used and loved by people and solve real‐world problems, we need to build a team with many different perspectives and experiences. We are an equal‐opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us. We will treat your request as confidentially as possible. Email talent@finder.com with any questions or feedback.
Seniority level
Mid‐Senior level
Employment type
Full‐time
Job function
Marketing and Finance
Industries
Financial Services and Marketing Services
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