Digital Media Specialist Role
As a Digital Media Specialist, you will play a pivotal role in creating engaging digital content by leveraging your expertise across graphic design, photography, videography, web development, and search engine marketing. This is a dynamic, multi-disciplinary position that demands proficiency in various platforms.
Key Responsibilities:
* Implement and manage the performance of websites built on Magenta, Joomla, Shopify, WordPress, and HTML, utilizing organic search engine marketing strategies.
* Devise and execute off-page linking strategies where necessary.
* Optimize websites and social media feeds to ensure content engagement and conversion.
* Monitor site performance against acquisition targets, identify areas for improvement, and provide recommendations.
* Create and implement on-page and off-page strategies to facilitate acquisition targets across all digital channels.
* Identify digital gaps and provide development recommendations based on driving maximum traffic, engagement, and conversion while adhering to white-hat SEO best practices.
* Monitor competitors and provide insights to ensure clients achieve maximum returns.
* Collaborate with the design team for specific landing page optimization/conversion AdWords campaigns across Magento, Joomla, Shopify, WordPress, and HTML.
* Assist in specifying and designing internet strategies and web-based methods.
* Oversee the creative process and guide the design/media team as required.
* Work with web developers to integrate multimedia elements into websites and optimize user experiences.
* Ensure content is responsive and accessible.
* Create and format multimedia content for various media platforms, adapting content to meet platform-specific requirements and trends.
Requirements and Qualifications:
* Minimum 5 years' experience in SEO and development across multiple CMS/websites.
* Excellent analytical skills with experience in delivering reports and ensuring recommended actions.
* Proficiency in multimedia software and tools, such as Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator), Final Cut Pro, or similar.
* Strong understanding of photo/video production techniques, including shooting, editing, color correction, and sound design.
* Drone operator experience, preferably with DJI.
* Good understanding of technologies used to run, track, and optimize campaigns.
* Super analytical, evaluative, and problem-solving abilities.
* Ability to establish priorities, work independently, and proceed with objectives without supervision.