Sales & Marketing Manager – The Lodge Wadjemup (Rottnest Island)
Step into a role where you'll shape the story, drive results, and help deliver one of WA's most memorable guest experiences.
The Lodge Wadjemup is seeking an energetic, creative and commercially minded Sales & Marketing Manager to lead our sales and marketing function and help take the business to the next level — on beautiful Rottnest Island.
Working from our Fremantle office, this is a hands‐on role with real autonomy, variety, and impact. If you love hospitality, brand building, and turning strategy into action, this one's for you.
The role
Reporting to the General Manager, you'll own and deliver the sales and marketing plan across all aspects of the resort.
Key responsibilities include:
* Leading and delivering the annual sales & marketing strategy and calendar
* Driving occupancy, ADR and revenue through targeted campaigns and channel optimisation
* Managing digital marketing: EDMs, website content, social media, paid campaigns and performance reporting
* Growing corporate, group and conference business (including site inspections and famils)
* Building and maintaining key partnerships across tourism and local networks
* Supporting PR activity, media hosting and influencer stays (as required)
* Overseeing and working closely with our two agencies (PR and Digital), ensuring strong delivery, alignment to brand, and clear performance reporting
* Ensuring brand standards are consistent across all guest touchpoints
* Working closely with the revenue function on demand periods, promotions and forecasting inputs
* Providing regular reporting with insights, actions and outcomes (not just numbers)
About you
You're a confident communicator who can balance creativity with commercial thinking — and you're just as comfortable building strategy as you are jumping in to get things done.
What you'll bring
* Proven experience in sales & marketing (hospitality/tourism/lifestyle highly regarded)
* Strong strategic capability — able to build a clear plan, set priorities, and deliver measurable outcomes
* Strong digital capability (email/database, paid/social, content, conversion and analytics)
* Excellent time management and the ability to juggle multiple priorities
* Experience managing agencies/suppliers and delivering campaigns end-to-end
* A collaborative, positive leadership style with a genuine passion for guest experience
* Strong reporting skills and the ability to translate data into clear decisions
What's in it for you
* A standout destination workplace with a growing brand and huge potential
* A fast‐paced role with variety — no two days are the same
* Work with a passionate leadership team and a supportive culture
* Flexible working arrangements, including work‐from‐home options (role and operational requirements considered)
* Opportunity to shape and elevate an iconic WA experience
How to apply
Click Apply and submit your CV with a short cover letter outlining why you're the right fit for The Lodge Wadjemup.
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