About Us
The National Basketball League (NBL) is a world-renowned basketball organisation, home to some of the globe's best players.
As a leader in sports entertainment, we operate an innovative media platform and are dedicated to achieving new heights of success and growth.
Our vision is to be the most entertaining sports experience for fans, through bold innovation and partnerships, and to become the fastest growing league globally.
Our Values
Always Think Big: Be courageous, be open to new ideas, learn and grow - no limits.
Be Accountable: Own it
Ask for help.
The scoreboard matters.
Integrity is Key: Act ethically, act honestly, keep our word.
Show Respect: Show care, listen and seek to understand, value opinions.
We are Fans Too: Have fun, always consider the fan, share the love of the game.
One Team: Communicate, trust each other, celebrate the wins, build relationships.
The Opportunity
We're searching for an exceptional General Manager & Product Lead – NBL1 to drive the strategic growth and evolution of NBL1 as Australia's premier winter basketball league.
Reporting to the Chief Product Officer, this is a pivotal leadership role shaping the league's vision, product roadmap, and operational delivery across all conferences nationwide.
You'll steer NBL1 as a premium basketball product building consistency, integrity, innovation, and unforgettable fan experiences.
If you're ready to influence the future of Australian basketball and elevate NBL1 to new heights, this is your opportunity.
What You'll Do
Lead Strategy & Brand Direction
Own the national strategic direction of NBL1 and guide long-term planning with key partners
Champion the growth and alignment of the NBL1 brand across all conferences
Drive shared strategic outcomes in collaboration with State Sporting Organisations (SSOs)
Drive Product Leadership & Innovation
Define the product vision and roadmap for NBL1, aligning competition, digital, broadcast, and in-venue experiences
Lead continuous improvement initiatives to enhance fan engagement and commercial value
Deliver integrated product solutions with technology, marketing, and operations teams
Leverage data and fan insights to inform innovation and future product enhancements
Strengthen Stakeholder Relationships
Build strong, trusted relationships with SSOs, clubs, partners, and delivery teams
Work with Basketball Australia's Integrity Unit to uphold compliance and league integrity
Represent the NBL1 brand across internal and external forums
Oversee League Operations & Delivery
Lead the Internal Delivery Team, ensuring operational excellence and adherence to key milestones
Support League Managers in delivering a seamless national competition each season
Facilitate League Manager Meetings and the annual Club Conference
Work with Events teams to successfully deliver the NBL1 National Finals
Manage Broadcast, Data & Rights Delivery
Collaborate with Streaming and Broadcast teams to ensure high-quality delivery of all NBL1 games
Oversee signage, partnership integrations, and rights execution across venues and broadcasts
Lead Financial Management & Reporting
Own the NBL1 League P&L, ensuring alignment with strategic and operational goals
Deliver accurate financial reporting to State CEOs and NBL leadership
Support audits and uphold high standards of governance and accountability
What We're Looking For
Essential
Senior experience in product management, product strategy, or league/competition management
Proven success driving growth, product evolution, and roadmap delivery
Strong leadership capability with cross-functional team management experience
Deep understanding of sports administration, league operations, and governance
High commercial and financial acumen, including P&L ownership
Experience with broadcast, streaming, or data rights operations
Exceptional communication and stakeholder management skills
Strategic thinker with strong organisational and problem-solving capability
Bonus Points For
Experience in sports, digital media, entertainment, or high-growth environments.
Background in commercial operations, partnerships, or rights delivery.
A passion for basketball and strengthening pathways for players and clubs nationwide.
Why Join the NBL?
Shape the Future: Lead the ongoing growth and national evolution of NBL1.
High Impact: Influence product strategy, innovation, and league operations.
Collaboration: Work closely with leaders across product, technology, marketing, and events.
National Exposure: Partner with SSOs, clubs, broadcast teams, and commercial stakeholders.
Culture: Join a values-led organisation built on ambition, integrity, and teamwork.
Growth: Be part of the NBL's continued expansion as one of Australia's most exciting sports properties.
Ready to Lead?
If you're a strategic, innovative, and passionate leader ready to elevate NBL1 into its next phase of growth, we'd love to hear from you.
Apply now and help shape the future of Australian basketball.
Applications close 26th December, ****
The National Basketball League proudly celebrates diversity and inclusion.
We welcome all qualified applicants, including First Nations peoples.
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