* Lead national VM strategy and retail execution.
* Inspire and manage multi-site VM teams.
* Align visual storytelling with brand and business goals.
National Visual Merchandising Manager
We are seeking a dynamic and creative National Visual Merchandising (VM) Manager to lead and execute the visual merchandising strategy across all retail locations nationally. This role plays a key part in shaping the in-store experience, driving brand identity, and ensuring consistent visual excellence that engages customers and maximises commercial performance.
Key Responsibilities Leadership & Strategy
* Develop and implement the national visual merchandising strategy aligned with overall brand and business objectives.
* Lead, inspire, and mentor the regional and in-store VM teams to deliver excellence across all locations.
* Partner with senior retail leaders to align VM initiatives with product launches, campaigns, and store performance goals.
* Define and uphold visual standards, ensuring consistency and brand integrity across all stores.
Execution & Operations
* Oversee end-to-end VM execution, including window displays, in-store layouts, signage, and product presentation.
* Create and communicate detailed VM guidelines, planograms, and seasonal directives.
* Conduct regular store visits to assess implementation, coach teams, and identify opportunities for improvement.
* Collaborate with store design, marketing, and buying teams to ensure cohesive product storytelling and campaign rollouts.
Performance & Reporting
* Analyse sales performance data and customer insights to evaluate the commercial impact of visual strategies.
* Develop reporting structures to track VM effectiveness, ROI, and compliance across all stores.
* Continuously innovate and adapt visual approaches to reflect trends, customer behaviour, and retail analytics.
Project Management
* Manage national rollouts for store openings, refurbishments, and major campaign installations.
* Oversee VM budgets, resource planning, and supplier relationships to ensure efficient and cost-effective execution.
* Liaise with cross-functional teams to ensure timely delivery of projects within brand and operational guidelines.
Qualifications & Experience
* Minimum 5+ years experience in a senior visual merchandising or retail design leadership role (multi-site/national level preferred).
* Strong understanding of fashion, youth culture, and streetwear trends.
* Proven experience managing teams across multiple locations.
* Excellent eye for detail, creativity, and understanding of spatial design and commercial impact.
* Strong project management, communication, and stakeholder engagement skills.
* Proficient in VM software, design tools, and Microsoft Office suite.
Personal Attributes
* Highly creative with a strong commercial mindset.
* Hands-on leader who thrives in a fast-paced, dynamic environment.
* Passionate about visual storytelling and elevating the customer experience.
* Adaptable, collaborative, and solutions-focused.
* Willingness to travel nationally as required.
If you would like to find out more or apply; please contact or