Overview
Join the team redefining how the world experiences design.
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. You have choice in where and how you work; we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.
Responsibilities
* Vertical GTM ownership: lead end-to-end go-to-market strategy and execution across Canva's enterprise verticals — Higher Education, Real Estate, and Government — including segment-specific positioning, sales plays, pitch narratives, and launch support.
* Segment storytelling: build a deep understanding of each vertical's customer profile, ICP, pain points, and buying behaviour, and craft compelling narratives designed to move deals forward — including large, complex contracts such as the Canva Campus SKU for higher education and enterprise real estate.
* Sales enablement: work directly with our Sales Enablement team to equip field teams with the tools, resources, and training needed to sell effectively into vertical segments — including pitch decks, solutions pages, qualification guides, and demo scripts.
* Product launch support: partner with product and sales teams to support key vertical launches — such as integrations and solutions tailored to regulated or high‐compliance industries like government and education.
* Win/Loss and market intelligence: own the Win/Loss program for your segments, surfacing buyer insights that inform positioning, sales strategy, and product investment decisions.
* Positioning and messaging: develop clear, compelling, and differentiated messaging for vertical solutions that aligns with Canva's enterprise value proposition and resonates with segment‐specific buyers.
* Content development: partner with cross‐functional teams including Customer Marketing, Enablement, and Demand Gen to deliver impactful campaigns and proof points that drive awareness, pipeline, and adoption in target verticals.
* Stakeholder management: navigate complex, multi‐stakeholder environments across sales, product, legal, and marketing to drive alignment and momentum on vertical initiatives.
Qualifications
* 5+ years of product marketing or solutions marketing experience. Prior direct experience is required for this senior role.
* Demonstrated success developing and executing GTM strategies for B2B SaaS products, ideally across multiple customer segments or verticals.
* Deep experience with large, complex enterprise deals and an understanding of how to build GTM motions that support long sales cycles and high‐value contracts.
* Familiarity with regulated or compliance‐sensitive industries (education, government, or similar) is a strong plus.
* Exceptional communication skills, with the ability to translate technical features into compelling benefits for a wide audience.
* Strong ability to build cross‐functional relationships with stakeholders across sales, product, marketing, and legal.
* Strong analytical ability — comfortable working with Win/Loss data, buyer research, and market intelligence to inform strategy.
* Ability to juggle multiple projects at once with strong prioritisation skills.
* Growth mindset — comfortable with ambiguity, eager to learn, and able to forge their own path in a fast‐moving environment.
* Genuine love of creating customer value and solving hard problems.
About the role & team
As Senior B2B Product Marketing Manager, Vertical Strategy, you will drive insight-backed solutions messaging, go‐to‐market strategies, and sales enablement across Canva's key enterprise verticals — including Higher Education, Real Estate, and Government. These high‐growth, high‐complexity segments require deep customer understanding, strong stakeholder relationships, and the ability to build and execute GTM motions that create real business impact. The role owns researching the market and customer business objectives, creating segment‐specific narratives that stick, architecting GTM strategy, and communicating the value of Canva's portfolio to reps, prospects, and customers. You will define your own strategic plans, see them through, and work autonomously on high‐impact initiatives to become a cross‐functional glue across sales, product, and marketing.
Benefits
* Equity packages – we want our success to be yours too.
* Inclusive parental leave policy that supports all parents & carers.
* An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more.
* Flexible leave options that empower you to be a force for good, take time to recharge and support you personally.
Additional information
We celebrate all types of skills and backgrounds at Canva, so even if you don't feel like your skills quite match what's listed above – we still want to hear from you.
Please note that interviews are conducted virtually.
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