Job Description:
This role plays a pivotal part in supporting the agency to deliver clear, accessible and timely digital marketing communications to participants, their carers, providers and wider audiences.
* Deliver and optimize the Agency's newsletters
* Deliver targeted digital marketing campaigns to improve knowledge and understanding of the Scheme
* Establish and expand the Agency's email relationship with its audiences
* Incorporate reporting, monitoring and feedback on communications to improve knowledge and understanding of the Scheme and change
* Support delivery of high-profile digital marketing campaigns aligned to Agency priorities
* Support planning and delivery of the Agency's 4 x subscriber-based newsletters
* Support improvements to the Agency's digital marketing products, with a focus on accessibility and impact of direct communications
* Conduct baseline evaluations of digital marketing products and support continuous improvements, informed by monitoring and reporting across digital platforms
* Support planning and delivery of email campaigns to expand the digital marketing product offer, retain IP warmth, and support increased understanding of Scheme reform and broader behavior change campaigns
* Work with colleagues across the Division to coordinate marketing communications across various channels
* Support improvements to processes, practices, and governance
* Look for opportunities to build consistency and quality across Agency digital marketing products