Job Overview
The ideal candidate will play a pivotal role in shaping the company's strategy, innovation, and brand by transforming data and research into actionable insights.
Key Responsibilities:
* Collaborate with senior leadership to drive long-term strategic planning through consumer understanding and market foresight.
* Establish a centralized insights function supporting corporate strategy, marketing, product development, innovation, customer experience, and digital transformation.
* Leverage advanced analytics, behavioral science, AI, and trend forecasting to anticipate consumer behavior and market shifts.
* Amplify the voice of the customer to inform strategy, design, and delivery, enhancing customer satisfaction and Net Promoter Score (NPS).
* Translate macro trends, economic forecasts, competitive dynamics, and consumer signals into actionable business opportunities.
Requirements:
* Minimum 10 years' experience in strategy, brand marketing, or innovation roles, preferably in consumer-facing industries.
* In-depth knowledge of the property development or construction industry.
* Proven market insight research and analysis expertise.
* Strong proficiency in consumer research, behavioral science, and data-driven marketing.
* A track record of launching and scaling brands, driving differentiated customer experiences, and fostering cultures of innovation.
What We Offer:
* A dynamic and challenging work environment that supports professional growth and development.
* Opportunities for collaboration and networking within a leading Property Developer.