Senior Manager Brand, Social and Content Strategy
Join to apply for the Senior Manager Brand, Social and Content Strategy role at Insignia Financial
Senior Manager Brand, Social and Content Strategy
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Join to apply for the Senior Manager Brand, Social and Content Strategy role at Insignia Financial
Date: 29 Apr 2025
Location:
SYDNEY, NSW, AU, 2000 DOCKLANDS, VIC, AU, 3008
Employment Type: Permanent Full Time
* Newly created role in our Customer and Advice team
* Sydney or Melbourne location
* Make a difference and help build our brand strategies
Are you a brand, social or content strategist with a passion for brand storytelling, social engagement, and content that truly resonates? Do you thrive on shaping creative outcomes that drive real business impact?
About The Role
As our Senior Strategy Manager Brand, Social & Content, you’ll be at the heart of our brand evolution—developing and refining strategies that connect with audiences, align with business objectives, and drive meaningful engagement. You’ll shape how our brand is positioned, craft compelling value propositions, and lead the way in content and social strategy, all while collaborating with key stakeholders to bring ideas to life.
What You’ll Do
* Contribute to and lead the development and execution of brand strategies
* Craft compelling customer value propositions (CVPs) for business units, products, and services
* Lead the strategy for content and social media, ensuring alignment with broader business goals
* Build an enduring audience strategy for the group
* Provide insights into audience behavior, customer experience (CX), and digital strategy
* Ensure all creative work reflects strategic intent and business priorities
* Identify opportunities for growth and improvement based on customer insights
* Collaborate with internal stakeholders to implement strategies from concept to execution
What You’ll Bring
* Extensive experience in brand, social, and content strategy in advertising, content or social agencies, possibly even consultancies (at a senior strategist or strategy director level)
* Deep, demonstrated brand and communication strategic capability and experience
* Strong critical thinking and problem-solving skills, with the ability to challenge and refine ideas
* Expertise in using data and insights to inform strategic decisions
* The ability to influence and lead without formal authority across teams and business units
* A creative mindset with the ability to translate strategy into compelling content
* A broad toolkit of strategic frameworks and methodologies
* A team player who thrives in a collaborative environment
Why Join Us?
We offer a dynamic and creative work environment where your ideas matter. You'll have the chance to work on exciting projects, collaborate with talented professionals, and drive real impact in shaping our brand’s future.
Ready to make your mark? Apply now!
To Apply
Read more about why you should join our team will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.
Please note that applications from agencies will not be considered at this time.
We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
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