Your contribution (key responsibilities and accountabilities)To be successful in this role you will:
- Lead TIQ's social media engagement function including channel strategy development, content creation, amplification and digital communication campaigns for strategic initiatives at TIQ.
- Identify and create digital communication and marketing content aligned with TIQ's business plans and liaise with internal and external stakeholders to create engaging and strategically relevant content not limited to photography, videography, multimedia and social media.
- Lead the design and delivery of social media digital marketing and communication campaigns, including conceptualising and preparing messaging and materials across various platforms.
- Develop amplification strategies designed to grow TIQ's reach and engagement across social media platforms.
- Collaborate with TIQ international and regional offices to gather content opportunities and facilitate promotion of TIQ success stories and initiatives.
- Develop TIQ's social media policy and associated guidelines and communication resources.
- Research, identify and provide expert advice to senior management on the types of communication and marketing content that will engage our audiences from a global perspective.
- Work in collaboration with key stakeholders and clients to support and enhance the reputation of a strong TIQ brand, using communication to showcase Queensland investment and trade opportunities.
- Contribute to the development and delivery of clear, consistent, innovative and contemporary marketing and digital communications that position Queensland and the agency for global success.
- Possess excellent written skills and the ability to write across a wide range of formats, including speeches, media releases, presentations, and industry case studies.
- Develop and maintain ongoing constructive relationships and networks with internal and external stakeholders and executive leadership, demonstrating our core values, celebrating success, and committing to continued learning and development.
About TIQTrade and Investment Queensland (TIQ) is the Queensland Government's dedicated global business agency, designed to help facilitate Queensland exporters take their products to world markets, promote Queensland as the perfect place to invest and builds global engagement for attracting talented skilled migrants and developing international students to grow Queensland economies and communities.
A role at TIQ is more than just a job, it's an opportunity to develop your career and make a real difference to the community, no matter what part of the organisation you work in. We have an incredible culture driven by employee engagement and talented individuals who work together as one team to truly make a difference.The role description willoutline any qualifications, licences and specific requirements of the role. If you are interested in this job we encourage you to read the attached job description and talk to the contact officer.
Applications will remain current for a period of up to 12 months and may be considered for other vacancies which may include an alternative employment basis (fixed-term temporary, full-time, or part-time).