OverviewBinance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users.
We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more.
We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.We are looking for a Marketing Manager for the Francophone Africa region who will take full ownership of local marketing campaigns across multiple markets.
This role goes beyond data-driven growth — it is also about community building, lifecycle management, events and the creation of impactful marketing campaigns.
You will be responsible for ensuring Binance stays relevant, visible, and engaging in one of our top priority regions.ResponsibilitiesTake full ownership of Francophone Africa regional marketing, from business strategy to marketing on-hands daily executionDevelop and execute standard marketing initiatives that resonate with local culture and usersDesign and execute user growth campaigns across acquisition, activation, and retention; build and strengthen community engagement, managing all social channelsOrganize and manage offline and online events (meetups, roadshows, collaborations)Manage local marketing budgets, ensuring efficient allocation and ROIDeliver timely and clear reporting and accountability on campaign performanceCollaborate cross-functionally with global and product marketing teams to localize campaignsRequirementsMinimum 5 years of relevant marketing experience (Web3, fintech, or agency background preferred)Proven track record in campaign management, community building, or lifecycle marketingBilingual English/French is required to coordinate with overseas partners and stakeholdersStrong analytical skills, with the ability to translate insights into actionsComfortable taking full ownership and operating with accountabilityPrevious experience working in a Web3/crypto marketing agency or startup is highly desirableNice to haveExperience working in fast-scaling tech or fintech companiesHands-on experience with local PR, influencers, or grassroots communitiesWhy BinanceShape the future with the world's leading blockchain ecosystemCollaborate with world-class talent in a user-centric global organization with a flat structureTackle unique, fast-paced projects with autonomy in an innovative environmentThrive in a results-driven workplace with opportunities for career growth and continuous learningCompetitive salary and company benefitsWork-from-home arrangement (the arrangement may vary depending on the work nature of the business team)Binance is committed to being an equal opportunity employer.
We believe that having a diverse workforce is fundamental to our success.By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
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