Job Overview:
We are seeking a motivated and skilled Virtual Assistant specializing in Digital Marketing & Web Specialist to manage and enhance our online presence. This role is ideal for someone with a strong blend of technical website skills, SEO expertise, and creative social media management experience. You will play a key role in driving website traffic, improving search rankings, and strengthening brand engagement across digital platforms.
Key Responsibilities
SEO & Website Optimisation
* Develop and implement on-page and off-page SEO strategies to improve organic search rankings
* Conduct keyword research, competitor analysis, and performance tracking
* Optimise website content, metadata, site structure, and page speed
* Monitor website analytics and prepare performance reports with insights and recommendations
Website Development & Maintenance
* Manage and update the company website (content updates, layout improvements, and troubleshooting)
* Ensure website functionality, security, and mobile responsiveness
* Work with CMS platforms (e.g., WordPress or similar)
* Collaborate with internal teams to implement new website features or improvements
Social Media Management
* Plan, create, and schedule engaging content across social media platforms (e.g., Facebook, Instagram, LinkedIn)
* Manage social media calendars and campaigns aligned with business goals
* Monitor engagement, respond to comments/messages, and grow online communities
* Track and analyse social media performance and provide regular reports
Digital Marketing Support
* Support paid advertising campaigns (Google Ads, social media ads) where required
* Maintain brand consistency across all digital channels
* Stay updated with industry trends, algorithm changes, and best practices
Key Skills & Experience
* Proven experience in SEO, website development, and social media management
* Strong understanding of SEO tools (e.g., Google Analytics, Search Console, SEMrush, Ahrefs)
* Experience with website CMS platforms and basic HTML/CSS knowledge
* Excellent written and visual content skills
* Strong analytical, organisational, and time-management abilities
Desirable (but not essential)
* Experience with paid digital advertising
* Graphic design or video editing skills
* Experience in [industry, if applicable]
What We Offer
* Supportive and collaborative work environment
* Opportunity to make a meaningful impact on digital growth
* Flexible working arrangements (where applicable)
* Competitive remuneration based on experience
Job Type: Contract
Pay: $7.00 – $9.00 per hour
Benefits:
* Work from home
Experience:
* SEO: 1 year (Required)
* Social media management: 1 year (Required)
* Website management: 1 year (Required)
* Digital marketing: 1 year (Required)
* Graphic design: 1 year (Required)
Work Location: Remote