JOB TITLE: Remote Marketing Leader (Digital Marketing, SEO and Website) STATUS: Full-time, 40 hours per week SCHEDULE: Monday–Friday, 8:30am–5:30pm AEDT START DATE: ASAP ROLE OVERVIEW The client is a fast-growing Australian provider of client-centered mental health and disability support services.
With operations spanning Queensland, New South Wales, Victoria, South Australia, and Western Australia, they are committed to delivering high-quality allied health and therapeutic support across the country.
Their rapid expansion includes launching several branch companies focused on allied health training, private Medicare services, and NDIS-related innovations.
To support this continued growth, our client is investing in building a strong internal digital marketing capability.
RESPONSIBILITIES Marketing Execution and Campaigns Implement digital marketing strategies aligned with business growth goals Translate internal strategies into effective multi-channel campaigns Execute automated marketing flows and optimize campaign content Website Management and SEO Manage and optimize existing WordPress websites Build new websites from the ground up, including structure, content, and functionality Perform SEO audits and implement improvements (on-page, off-page, technical) Monitor and improve page speed, keyword optimization, indexing, and site health Email Marketing and Automation Manage Mailchimp campaigns, including segmentation, scheduling, and performance optimization Set up AI-powered automation within Mailchimp Produce weekly campaign performance reports Analytics and Reporting Use Google Analytics and Funnel.io to create actionable reports and dashboards Deliver SEO and campaign performance reports on a fortnightly basis (monthly after stabilization) Provide insight into conversion rates, traffic sources, and lead performance Social Media Management Manage and grow engagement across Facebook, LinkedIn, Instagram, and Pinterest Revive underused channels and explore new opportunities such as TikTok Plan, run, and optimize paid ad campaigns Lead Generation and Conversion Increase weekly client intake from current 14 to 20 within the first month, then by 5 more per month Track and optimize lead funnels and user journeys across all platforms System Collaboration Work within Microsoft Planner and SharePoint for task management and collaboration Integrate campaign and content workflows with internal systems KEY QUALIFICATIONS Bachelor's degree in Marketing, Communications, or related field (Master's preferred) Minimum 5 years of experience in digital marketing, with 2+ years in a leadership or independent role Advanced knowledge of WordPress, SEO tools (SEMRush, Moz, etc.), and Google Analytics Strong experience with Mailchimp and social media marketing Familiarity with Microsoft platforms including Planner, SharePoint, and Dynamics 365 (preferred) Proven portfolio showcasing website builds, SEO improvements, and campaign results Strong communication, analytical, and project management skills Preferred Experience Background in healthcare, NDIS, or mental health (not required but advantageous) Knowledge of Funnel.io and Power Platform Experience with graphic design or video editing tools Certifications in digital marketing or SEO Key Performance Expectations First two company websites edited and optimized within two weeks Weekly client intake target of 20 by end of Month 1, scaling up by five leads monthly Launch and optimization of two additional websites by Month 4 Consistent delivery of high-quality, insight-driven reports Clear growth in traffic, engagement, and conversion across all platforms