Why This Role is Exciting
Want to own your clients' SEO strategy and see the real impact of your work without burning out in the process? At Vastly Digital, we know what it's like to be stretched too thin in traditional agencies. That's why we're building a high-performing team that delivers results without maxing out capacity.
At Vastly Digital, we help Aussie businesses grow smarter and faster. We don't chase vanity metrics or flashy awards, we focus on results that genuinely move the needle.
We've built a strong track record helping trade and home improvement businesses - plumbers, roofers, painters, window furnishers - and we're now expanding into new industries like tourism and hospitality.
As an SEO Strategist at Vastly, you'll own the full SEO journey for your clients: from site audits and content planning to execution, optimisation, and reporting. You'll make strategic decisions, learn directly from our Managing Director and SEO Director, and grow your skills in a collaborative, supportive, fast-moving environment where ambition is encouraged - but burnout isn't.
What You'll Do
Own the Strategy
* Be the go-to SEO expert for your clients, ensuring the end-to-end roadmap aligns with their core business goals
* Conduct keyword research, plan content, and create briefs for copywriters and designers
* Manage backlinks, citations, Google Business Profiles to dominate local search
* Optimise for LLMs and AI-powered search, ensuring brand visibility across search platforms
Track & Optimise Performance
* Lead 6-monthly strategy reviews and plan forward growth
* Monitor client SEO weekly, spot trends, and optimise for measurable results
Technical & Analytical Excellence
* Keep client websites technically strong and search-engine ready
* Conduct regular audits and fix technical issues with our developer
* Use tools like SE Ranking, Screaming Frog, GA4, GSC, and AI tools (ChatGPT, Claude) like a pro
Collaborate & Communicate
* Brief developers, designers, and copywriters clearly
* Keep clients and internal teams informed with transparent updates
* Collaborate with Paid Media specialists to share insights and identify opportunities as part of an integrated search strategy
Innovate & Improve
* Stay ahead of SEO trends, Google updates, and AI developments
* Lead tests, share learnings, and contribute to process improvements
About You
* 2+ years experience in SEO strategy, ideally in an agency
* Strong SEO knowledge (on-page, off-page, technical)
* Experienced with SEO tools (SE Ranking, Screaming Frog, GA4, GSC)
* Analytical, detail-oriented, proactive
* Excellent written and verbal communicator
* WordPress or similar CMS experience
* Comfortable managing multiple clients end-to-end
What Success Looks Like
* Clear improvement in client SEO metrics (conversions, rankings, traffic - in this order)
* High-quality outputs delivered consistently
* Proactive problem-solving and opportunity spotting
* Strong, transparent communication with clients and the team
* Contributions to SEO process improvements and team knowledge sharing
Your Team & Reporting
* Reports to:
Head of Marketing Operations
* Works closely with:
SEO Director, Clients, Account Managers, Developers, Designers, Copywriters, Paid Media Specialists
Growth & Development
* Strategic mentorship from the SEO Director and MD
* Access to online marketing courses and industry conferences
* Monthly innovation rotations and team knowledge-sharing sessions
Perks & Benefits
* Competitive salary + personalised incentives for achieving KPIs
* Flexible hybrid or fully remote work
* 30 days "Work from Anywhere" benefit
* 1 "chuck a sickie" leave day per year
* Annual team get-together on the Gold Coast
* Ongoing digital learning and development