Marketing Manager, Apple TV+ and Subscription Services (ANZ) (12 months contract)
Imagine what you could do here. At Apple, new insights have a way of becoming extraordinary products, services, and customer experiences very quickly. If you bring passion and dedication to your job, there's no telling what you could accomplish.We are looking for a multifaceted, highly motivated and passionate Marketing Manager with a content and subscription marketing background to join our team and lead marketing for Apple TV+ and broader Apple Services across Australia and New Zealand.You will be instrumental in driving growth through marketing activations that are focused on all parts of the funnel. You'll make sure our marketing programs are driven to the highest standard and with maximum effect, working cross-functionally to achieve the best results.
Description
In this role, you will:
• Define and implement marketing plans for Apple TV+ and broader Apple Services, that are developed and driven to a high standard, are locally relevant, have clear objectives and a measurable return on investment
• Be responsible for driving growth for the business through various channels such as Strategic Partnerships, Events, CRM and Affiliate marketing
• Collaborate with a broad range of internal stakeholders to ensure all programs and campaigns are well structured and aligned with business objectives
• Analyse and optimise all projects and campaigns to find opportunities to grow based on customer insights that are aligned with Apple values
• Prepare and present recommendations, reports, and findings from campaign data all the way up to the executive level to help develop programs
Minimum Qualifications
* Subscription marketing experience, ideally within the content streaming industries
* Strong project management skills, to collaborate with multiple partners, prioritise high impact activities, and keep complicated projects moving forward
* Strong analytical skills, with the ability to digest data, distil insights and provide business recommendations
* Excellent communication skills with the ability to build strong relationships with partners both internally and externally
Preferred Qualifications
* Successful marketing track record, with experience running content-led, awareness and performance campaigns across multiple channels
* Deep knowledge of marketing tools, strategies and industry trends
* Understanding of the iOS ecosystem, monetisation, customer engagement and acquisition models
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