Digital Insights Analyst
Full-Time | Rosebery - Digital, E-Commerce & IT Head Office
We're looking for a Digital Insights Analyst to join a fast-paced, global digital team and play a key role in shaping how data drives performance across e-commerce, content, and omnichannel experiences.
This role is ideal for someone who loves turning complex data into clear, actionable insights and enjoys partnering with cross-functional teams to optimise customer journeys, engagement, and conversion.
About the Role
Reporting to the Digital Performance & Optimisation Senior Manager, you'll be responsible for delivering high-quality digital reporting, performance measurement, and insights across regional websites and platforms. You'll work closely with global stakeholders across Digital, Marketing, CRM, Buying & Planning, Retail Operations, and Client Services to support data-led decision-making at every stage of the customer journey.
Key Responsibilities
* Reporting, Insights & AnalyticsGather, interpret, and visualise data from multiple sources (including GA4, BigQuery, and A/B testing tools) to uncover insights and recommend enhancements to the digital experience
* Deliver meaningful insights and clear storytelling to support wider business strategy and digital vision
* Support the design, optimisation, and governance of GTM, GA, and BigQuery data structures in collaboration with internal teams and external agencies
* Partner with BI and digital leadership to develop automated dashboards that enable accurate, timely reporting
* Analyse the end-to-end digital journey - from acquisition and onsite behaviour to content performance, product journeys, personalisation, and post-purchase touchpoints
* Contribute to an omnichannel understanding of the customer by connecting online insights with boutique and in-store engagement data (including inbound and outbound journeys such as returns)
* Identify opportunities to improve analysis through new tools, methodologies, or data processes
* Leverage AI and advanced analytics techniques to accelerate insight discovery and enhance reporting outputs
Experimentation & Optimisation
* Partner on the development and delivery of the annual Digital Experimentation Roadmap
* Use analytics, heatmapping, experimentation platforms, and historical results to define clear problem statements and testing hypotheses
* Conduct robust A/B test analysis, delivering actionable recommendations to improve the digital client experience
* Support experimentation design through pre-test calculations including sample sizing, test duration, and statistical significance
Collaboration & Stakeholder Engagement
* Assess and improve internal processes for digital reporting and communication
* Build strong relationships with teams across Australia, the US, Europe, and Hong Kong, including BI, digital marketing, and omnichannel operations
Skills & Experience
* Proven experience with digital analytics tools including Google Analytics (GA4), GTM, and BigQuery
* Strong analytical mindset with the ability to translate data into clear, compelling insights
* Hands-on experience with A/B testing and multivariate testing, with a solid understanding of statistical principles
* Experience working with dashboards such as Power BI, Looker Studio, or Tableau
* Advanced proficiency in Excel, with strong PowerPoint and Word skills for analysis and presentation
* Comfortable taking ownership, learning quickly, and working in a dynamic environment
* Experience within luxury or premium retail is highly regarded
* Strong understanding of current eCommerce and digital shopping trends
What Success Looks Like
* Delivering insights that are actionable, accurate, and clearly communicated
* Building trusted relationships across diverse stakeholder groups
* Driving continuous improvement through data-led optimisation
* Maintaining high standards while working toward ambitious performance goals
Core Behaviours
* Results-driven and detail-oriented
* High integrity and accountability
* Positive, solution-focused mindset
* Collaborative and team-oriented
* Adaptable to change and evolving priorities
* Strong problem-solving and decision-making capability
* Committed to ongoing personal and professional development
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