About The Role
BOQ Group is seeking a passionate and customer-driven Marketing Manager to lead and deliver multi-channel initiatives for BOQ Group’s customer Lifecycle Marketing strategy. This role is perfect for someone who thrives on planning and executing data-lead campaigns that drive seamless customer experiences, conversion, optimisation and deliver measurable impact to engage and retain our customers.
You’ll be responsible for:
* Crafting and executing multi-channel customer journeys that deepen engagement, drive product usage and customer retention.
* Delivering against the customer Lifecycle Marketing strategy to drive innovation and strategic thinking to support business objectives.
* Collaborating with multiple teams to ensure flawless execution of end-to-end campaigns across owned channels.
We’re looking for someone who’s not just strategic, but obsessed with seamless execution – someone who sees every campaign as an opportunity to improve the customer experience and deliver results.
About You
About you:
You’re a strategic marketer with a passion for crafting comprehensive customer journeys that drive engagement, retention, and long-term value. You thrive in a data-driven environment, have strong attention to detail, and can use insights to shape campaigns that speak directly to customer needs.
You bring a strong mix of creativity and commercial acumen, with experience in:
* Building customer journey strategies that deliver scalable growth, retention, and engagement.
* Developing compelling customer value propositions (CVPs) and calls to action (CTAs) across multi-channel campaigns.
* Writing clear and comprehensive creative and data briefs, and managing stakeholder alignment.
* Collaborating with Product & Analytics to define data criteria and ensure compliance with privacy and marketing regulations.
* Using Customer Data Platforms (CDPs) to create and optimise audience segments for personalised marketing.
* Operationalising automated and trigger-based campaigns with internal teams and external partners.
* Aligning various stakeholder teams to enrich the customer experience across every touchpoint.
* Managing campaign calendars, analysing performance, and applying insights to continuously improve outcomes.
* Running test-and-learn initiatives for optimisation and embedding best practices into future campaigns.
* Proficient in Jira, Miro and Email Marketing Systems. Microsoft Dynamics is a plus!
If you’re passionate about turning data into action and journeys into growth, we’d love to hear from you.
About Us
BOQ Group is a truly unique group of challenger brands with a purpose – to provide a genuine alternative to Australian financial services for customers and employees.
Our family of brands (Bank of Queensland (BOQ), ME Bank, Virgin Money Australia, BOQ Specialist), each come with their own defined customer audience and brand personality, but share one goal – to build social capital through banking. That’s creating trust with customers, exploring staff potential and believing that tiny gestures and big ideas can change the world for communities.
BOQ Group’s inclusive vision is to foster a workspace that values and leverages difference and creates new possibilities, a place where our people feel confident to bring their best selves to work every day. We embrace difference and believe that our workforce should reflect the customers and communities that we serve.
Since 2021, BOQ Group is recognised as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency (WGEA).
In 2023, we successfully implemented an innovative Reconciliation Plan, driving positive change and promoting inclusivity across BOQ Group.
Our Benefits
At BOQ Group, we are passionate about creating an exceptional work environment that nurtures both your professional and personal growth. Our comprehensive benefits package is designed to enhance your well-being, provide financial security, and foster a sense of community and inclusion. Here are just some of the fantastic perks you can enjoy as part of our team:
* Flexible working arrangement - Balance your work and personal life with ease.
* Discounted financial products - Enjoy exclusive rates on our financial services across the Group.
* Salary sacrificing options - Maximise your take-home pay with our salary packaging options.
* Paid parental leave with no minimum requirements - Spend quality time with your new family member without any worries.
* Purchase additional annual leave - Need more time off? You can buy extra leave days.
* Discounted private health insurance plan - Take care of your health with our special rates.
* Employee Assistance Program (EAP) - Access confidential support for personal and professional challenges for you and your family
* Access to employee network groups - Connect with peers through our First Nations Reconciliation, LGBTQIA+, Multicultural, Gender, Early Careers, and accessibility groups.
* Pride in Diversity membership: We are proud members of Pride in Diversity and actively participate in the Australian Workplace Equality Index.
We are committed to creating a workplace where everyone feels valued and supported. Join us and be part of a company that truly cares about its people and community!
How To Apply
To apply for this role at #boqgroup #retailbanking, follow the links or apply via our Careers Page.
BOQ Group is committed to diversity and an inclusive workforce. Aboriginal and Torres Strait Islander People are encouraged to apply.
We celebrate, value and include people of all backgrounds, gender and expressions, sexualities, cultures, bodies and abilities. When you apply, you are welcome to tell us the pronouns you use and please let us know any reasonable adjustments you may need during the interview process.
If you are successful for a role with BOQ Group, it is a condition of employment that background screening is completed to ensure that the Bank complies with its obligations under the Anti-Money Laundering and Counter Terrorism Financing Act. These checks may include, but are not limited to: identity, verification, reference checks, criminal background checks, immigration checks, verification of academic qualifications, bankruptcy checks.
Please no agency applications.
Refer a Friend
This role is eligible for our Referral Bonus Program ! (internal employees only)
To refer a friend, please follow the steps below:
* Follow this link: External Job Advert
* Click on Send job to a friend