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Freelance content creator – music promotion

Sydney
Independant
Twine
Music
Posted: 15 April
Offer description

This role offers an exciting opportunity to support a singer-songwriter specializing in pop, soul, and R&B genres by promoting music and developing engaging content. The ideal candidate will have a passion for these music styles and experience in artist promotion and social media management. You will play a key part in building a stronger online presence, increasing audience engagement, and supporting creative initiatives for both original songs and covers. This is a long-term freelance collaboration focused on elevating the artist's brand and reach.

Deliverables

* Develop and execute content strategies tailored to pop, soul, and R&B audiences across major social media platforms.
* Create and schedule engaging posts, stories, and video content to showcase music releases, performances, and behind-the-scenes moments.
* Assist in planning and implementing promotional campaigns for new singles, EPs, and live shows.
* Monitor analytics to assess content performance and adjust strategies for optimal reach and engagement.
* Collaborate on creative concepts for visual and written content that aligns with the artist's brand.
* Provide ongoing support for various creative and promotional tasks as needed.

Requirements

* Demonstrated experience in music promotion, content creation, or social media management, preferably within the music industry.
* Strong understanding of pop, soul, and R&B music trends and audience preferences.
* Proficiency with social media platforms (Instagram, TikTok, YouTube, Facebook) and content scheduling tools.
* Excellent written and visual communication skills.
* Ability to generate creative ideas and adapt content to different formats and audiences.
* Familiarity with basic photo and video editing software.
* Self-motivated, organized, and able to work independently in a remote freelance capacity.
* Availability for ongoing collaboration and timely delivery of content.

About Twine

Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.

Our Mission

Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.

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