Job Overview
Position: Manager – Marketing Insights and Portfolio
Organization: CQUniversity – Global Brand and Marketing Directorate
Employment type: Full-Time (Continuing)
Location: Rockhampton, Cairns, Townsville, Mackay, Gladstone, Sydney or Melbourne (relocation support available)
Level: Higher Education Worker Level 8
Total Remuneration: $139,486 to $154,893 per annum (includes salary of $117,868 to $130,887 plus 17% superannuation and leave loading)
Responsibilities
* Lead the University's strategic marketing approach, using data and insight to connect with prospective students and drive domestic recruitment performance.
* Shaping how market intelligence and course portfolio insights inform marketing activity across the University.
* Lead a high‐performing team to deliver meaningful insights, monitor student recruitment performance, and translate complex data into clear, actionable strategies.
* Oversee the domestic course portfolio, ensuring accurate and compelling information is delivered across all prospective student touchpoints.
* Lead market research and student surveys, guide portfolio changes, and support strategic decision‐making to enhance marketing effectiveness.
Benefits
* 17% superannuation (with the option to join an award‐winning superfund)
* 5.4 weeks annual leave (plus 3 working days paid at Christmas and New Year closure)
* 10 days personal/sick leave, plus 5 days carer's leave
* 7.25 hours engaged service leave
* Professional and career development opportunities
* Up to 26 weeks (six months) paid parental leave
* Employee Assistance Program and Fitness Passport access
Position Requirements
* Proven experience with education product development, including product portfolio management and fit to existing strengths, products and campaigns, and the prospective student journey.
* Demonstrated marketing management experience, especially in collecting, collating and interpreting marketing data and related information.
* Excellent interpersonal, verbal and written communication skills with proven experience building relationships, networking, negotiation, consultation and public speaking.
* Experience in marketing management, including analysing and interpreting data, market trends and performance insights to inform strategy.
* Relevant postgraduate qualifications (or progress toward) and/or extensive experience in marketing, with demonstrated leadership expertise.
Equal Opportunity Statement
CQUniversity is an equal opportunity employer and welcomes diversity in the workplace. Aboriginal and Torres Strait Islander people, and CQUniversity's domestic and international student graduates with post‐study work rights are encouraged to apply.
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