We are seeking a highly skilled Digital Marketing Specialist to join our team.
This role involves planning, executing and optimising digital campaigns with a strong focus on driving customer acquisition through high-performing media that generates quotes and converts to policy sales.
The successful candidate will manage digital advertising, SEO strategy and digital media campaigns, overseeing website performance using analytics tools and generating insights to inform strategy.
Key Responsibilities
* Lead the setup, integration and optimisation of the digital marketing technology stack covering performance channels, analytics, tag management and advertising platforms.
* Set up, manage and optimise performance marketing platforms including Google Ads, Meta Business Suite and Google Analytics.
* Prepare, implement and optimise digital marketing strategies across channels including Search, PPC, CPC and Display.
* Plan, execute and scale paid social media campaigns across platforms like Facebook, Instagram, LinkedIn and others.
* Support the development and execution of organic social media strategies and collaborate on content creation to drive engagement and brand visibility.
* Collaborate with and guide digital marketing activities undertaken by agency partners.
* Establish reporting and dashboards for digital marketing channels and KPIs.
* Measure, report and make recommendations on campaign growth, traffic trends, conversion rates and ROI.
Requirements
* Qualifications in Marketing, Business or other relevant area.
* 3+ years' experience in a digital marketing role focused on performance and paid campaigns.
* Demonstrated experience managing budgets across multiple digital channels.
* Proven ability to optimise key performance metrics such as cost per acquisition (CPA), return on ad spend (ROAS) and conversion rates.
* Proficiency with tools such as Google Ads, Google Analytics, Facebook Ads Manager and SEO platforms.
* Strong knowledge of PPC, CPC, SEO and CRO strategies.
* Ability to interpret analytics data and translate findings into actionable marketing tactics.
* Excellent communication and reporting skills for stakeholder engagement.
* Strong time management and ability to juggle multiple campaigns and deadlines.
Benefits
* Competitive remuneration and variable rewards.
* Supportive and collaborative hybrid work environment that values work-life balance.
* Wellbeing Program offering EAP and annual wellbeing reimbursement.
* Volunteer and support opportunities to make a difference in your local community.
* Reward and Recognition Program offering both monetary rewards and additional leave at key service milestones.