**Lead the Marketing Strategy Behind Australia’s Premier Motorsport & Entertainment Destination**
Are you a results-driven marketing leader with a passion for motorsport, live entertainment, and creating unforgettable customer experiences? As our **Head of Marketing**, you will drive integrated campaigns, digital innovation, fan engagement, and commercial success across a nationally recognised venue. This is your opportunity to shape brand visibility, drive growth across all revenue streams, and build deep community connections in a high-performance, hands-on role.
**About the Role**:
As Head of Marketing, you will oversee the strategic direction and day-to-day execution of all marketing activity across the venue’s business units. Your focus will span brand development, event and experience promotion, digital strategy, fan engagement, community outreach, and sponsorship activation. You will lead a high-performing team and collaborate closely with internal departments and external partners to drive visitation, revenue, and brand loyalty.
This role is both strategic and operational, requiring strong leadership, a deep understanding of marketing performance metrics, and the ability to deliver creative, data-informed campaigns that resonate with diverse audiences—from motorsport fans and corporate clients to tourists and local communities.
**Who are we?**
- Shell V-Power Motorsport Park (The Bend)_
Shell V-Power Motorsport Park (The Bend) is a landmark in Australian motorsport, offering a world-class experience for competitors, enthusiasts, and spectators. Located just an hour from Adelaide, it is the ultimate destination for motorsport fans. The Bend uniquely hosts a wide range of disciplines "through one gate," including internationally recognised circuit racing, Australia's only purpose-built drift circuit, a CIK-FIA standard karting circuit, rallycross, a Group 1 Dragway, and more. With advanced driver training facilities, 4WD terrain parks, and off-road amenities, The Bend delivers an unmatched, comprehensive motorsport experience. Enhancing the visitor experience are the on-site **Big 4 Holiday Park**, offering comfortable family-friendly accommodations, and the **Rydges Pit Lane Hotel**, a premium hotel that places guests directly in the heart of the action with unparalleled views of the circuit.
- Mallala Motorsport Park_
Mallala Motorsport Park, founded in 1961 to host the Australian Grand Prix, is South Australia's motorsport heritage icon. Known for hosting events such as the Australian Touring Car Championship and the All Historic Mallala race meeting, the 2.6km circuit continues to thrive with driver training, practice sessions, and drifting. In 2022, the park added go-karting to its offerings, enriching its legacy of innovation and excitement. Together with Shell V-Power Motorsport Park, Mallala is part of a family dedicated to preserving motorsport history while delivering thrilling, modern experiences.
**What will you be responsible for?**
- Developing and implementing annual marketing strategies across accommodation, events, F&B;, conferencing, motorsport, and experiences
- Leading integrated campaigns across digital, traditional, and social channels to grow brand reach and customer acquisition
- Driving attendance and ticket sales for major events in collaboration with the Major Events & Experiences Marketing Manager
- Managing content, creative development, and brand consistency across all touchpoints
- Overseeing CRM programs, fan loyalty initiatives, and data-driven customer journeys
- Ensuring optimal performance of marketing operations, campaign ROI, and reporting on key marketing KPIs
- Leading, mentoring, and empowering a multidisciplinary team including in-house and freelance talent
- Coordinating with internal departments to align marketing objectives with broader business goals
- Supporting sponsorship activation and delivering value for commercial partners
**To be successful in this role, you will need**:
- Proven experience in a senior marketing role, preferably in events, tourism, sport, or entertainment
- Strong leadership and team management capabilities, with the ability to inspire and guide a dynamic team
- Deep knowledge of digital marketing, CRM, social media, and data analytics tools
- Ability to develop and implement marketing strategies across multiple revenue streams
- Exceptional communication and stakeholder management skills
- Demonstrated ability to deliver campaigns with measurable commercial outcomes
- A creative mindset paired with an analytical, data-driven approach
- Passion for motorsports or live entertainment is highly desirable
- Current Drivers License
- Current Police Clearance and Working with Children Check.
**Ready to Take the Leap?**
- In line with our Child Safe Policy, The Bend complies with all Working with Children requirements as prescribed by the Child Safety (Prohibited Persons) Act 2016 to create a safe environment for children across ou