About Us
Lead. Grow. Transform.
Ford Australia is constantly evolving and innovating, committed to delivering smarter, more connected vehicles for all Australians, now and for generations to come.
Looking ahead, Ford is excited about the future. With an expanding vehicle lineup, growing digital services, and a strong dealer network, they are well-positioned to support Australian businesses in current ways.
As Australia’s largest automotive OEM employer, we proudly have around 1,500 talented engineers, designers, and specialists working across five Victorian sites. Crucially, Australia is a key global development hub for Ford, and their local design and engineering team lead the creation of vehicles including the Ranger, Ranger Raptor, and Everest – models sold in around 180 markets worldwide.
Complementing this technical network, Ford Australia’s National Sales Company (NSC) located in Richmond, is the central hub for commercial and customer engagement activities across the country.
Why Ford?
For a century, we've been a driving force across Australia, building a legacy that truly speaks for itself. Leading the way, the Ranger continues its reign as Australia's No. 1 Selling Vehicle and our iconic Mustang proudly holds its position as Australia’s No. 1 Sports Car.
These remarkable achievements are a testament to our unwavering commitment to innovation and a customer-focused approach that has delivered success across our entire lineup, giving us so much to be excited about! But we believe we do more than just build award-winning vehicles—we build careers.
- Discounted lease car options.
- Multiple Employee Resource Groups – Ford Pride, Women of Ford and Ford Empowering Diverse Abilities.
- Flexible Work Arrangements.
- Growth and development opportunities via internal and external training.
- Paid parental leave from day 1.
- Comprehensive Employee Assist Program.
- Wellness Programs including Free Flu Vaccinations and Health Checks.
- Paid volunteer days.
About the Role
As the Senior Product Marketing Analyst – Ranger Super Duty & Everest role is responsible for coordinating the execution of product strategy across the entire product lifecycle for in-market and future products.
Reporting to the Product Marketing Manager – Ranger Super Duty & Everest, this role is focused on delivering a comprehensive and customer-focused product portfolio that reflects the wants of the Australian customer and market.
This role will be based at our Richmond National Sales Company office on a hybrid schedule (four days in-office).
- Hold a tertiary qualification in Business, Marketing, Engineering, or a related field, coupled with a minimum of 5+ years of relevant professional experience.
- Exceptional ability to communicate complex information succinctly and effectively, both verbally and in writing, to diverse audiences.
- Demonstrated strong stakeholder management skills, with the proven ability to navigate and manage multiple, often conflicting, priorities effectively.
- Proficiency with the Microsoft Office suite, particularly Excel and PowerPoint.
- Experience with data visualization tools such as
PowerBI
is beneficial, along with familiarity with automotive databases like JATO,
Marketsight
, or similar.
- Strong capabilities in data analytics, encompassing development, interpretation, and compelling presentation of insights.
- Possess a high degree of attention to detail, ensuring accuracy in all work.
- Extensive product knowledge and/or program management experience is highly preferred.
If you want to be a part of this challenging and rewarding transformation – Apply Now.
Equal Opportunity
Ford Australia is inclusive employer, and all qualified applicants will receive consideration for employment.
If you require any support or adjustments to the recruitment process, please contact our Talent and Inclusion Lead Sarah at
scastr34@ford.com
.
Applicants must be legally authorised to work in Australia. Verification of employment eligibility will be required at the time of hire.
-Applications will close on Friday 28 November 2025, however, please do not delay your application as interviews will commence before this date-
Please note due to the high numbers of applications we will only be able to contact shortlisted candidates.
*Ford Motor Company of Australia Pty Limited ACN 004 116 223 ( Ford ) is collecting your personal information
in order to
consider you for a role at Ford.
Ford may also collect personal information about you from third parties such as referees and recruitment agencies for this purpose.
Ford may disclose your personal information to its related companies and
third party
service providers for purposes such as screening and background checks, aptitude testing and health and safety and human resources management activities.
Ford’s privacy policy (available at
www.ford.com.au) states how you can seek to access or correct any personal information Ford holds about you, how to complain about a privacy breach by Ford and how Ford will deal with a privacy complaint. You can contact Ford at 13 FORD (
13 36 73
) or via the contact details set out in Ford’s privacy policy
- Product Strategy & Business Case Development: Support the ideation and development of product strategy, including crafting compelling business cases for current and future Ford product initiatives.
- Pricing & Content Leadership: Drive pricing and content proposals for product launches and future program milestones, preparing and presenting these to local leadership, and ensuring all program revenue timing commitments are met.
- Market Analysis & Expertise: Become the go-to product expert for both Ford and competitor products, continually researching and analysing market trends, customer preferences, and competitor actions to inform strategic decisions.
- Launch & Lifecycle Management: Lead the product perspective for new product launches and model year updates, including conducting internal product immersion presentations and ensuring the accuracy and legal compliance of all public-facing materials.
- Product Communications & Content Creation: Lead the development of critical product and pricing-related content for internal stakeholders (e.g., Marketing Communications, Public Affairs) for use in media launches, motor shows, brochures, and dealer launches.
- Volume Planning & Forecasting: Support the Forward Planning Volumes (FPV) process by providing detailed analysis on Everest, Ranger Super Duty, and competitor product actions for future years.
- Cross-Functional Product Leadership: Act as the central product lead within internal stakeholder forums, ensuring all parties possess the necessary product and program timing details for successful launches and activities.
- Independent Initiative Execution: Independently lead the development and execution of strategic initiatives designed to support and enhance the success of the product portfolio.
- Product Documentation & Governance: Maintain Product Direction Letters and meticulously review all proposed changes to ensure strategic alignment and accuracy.