Head of Category Marketing & Fundraising
Join to apply for the Head of Category Marketing & Fundraising role at World Vision Australia
Head of Category Marketing & Fundraising
1 week ago Be among the first 25 applicants
Join to apply for the Head of Category Marketing & Fundraising role at World Vision Australia
Responsible for driving fundraising revenue, growth and engagement across World Vision Australia's (WVA) core giving categories for the Mass market, with a primary focus on Child Sponsorship and other giving channels.
You will drive supporter acquisition, growth & retention across all segments in line with World Visions strategy and will oversee the strategic development, execution, and performance of marketing initiatives and campaigns designed to grow fundraising revenue, inspire donor engagement and achieve category goals.
The role also requires a strong focus on supporting tactical fundraising campaigns and activations across all channels, with a priority on growing the footprint and supporter engagement for Child Sponsorship acquisitions and supporting, retail, church, school, and community engagement channel initiatives. This includes ownership of iconic campaigns such as 40 Hour Famine and other key fundraising and awareness programs.
Key Responsibilities
* Design and execute the end-to-end marketing strategy for the Child Sponsorship category and other giving products to drive sustainable growth
* Design and oversee the end-to-end strategy for campaigns such as 40 Hour Famine, ensuring alignment with organizational goals and increase opportunities to diversify giving channels and increase donor lifetime value
* Lead category performance reviews, reporting on KPIs, market trends, and audience insights to drive data-informed decision-making
* Collaborate with the Insights & Analytics team to identify the opportunities which exist within the supporter base to deepen supporter relationships, improve supporter metrics (average donation value, churn, active base), revenue and deliver in line with field commitments
* Oversee the development and delivery of an overarching supporter treatment strategy for all segments and work to integrate the strategy through the Go To Market teams
* Design and implement integrated marketing campaigns to grow donor acquisition, retention, and reactivation across all channels
* Develop and oversee tactical campaigns and activations that support footprint growth across Australia, particularly for Child Sponsorship acquisitions
* Lead and mentor a high-performing marketing team, fostering collaboration and a results-driven culture
* Build capability within the team to execute innovative and cutting-edge marketing initiatives
* Partner with external agencies, mailhouse corporate sponsors, and community organizations to amplify campaign reach and effectiveness
Who we're looking for
We are looking for someone with 10+ years of proven experience in a senior marketing role with ownership of category management, ideally within a not-for-profit or purpose-driven organization.
You will have:
* A strong track record of growing revenue through successful campaign delivery, category management and retail activations
* Demonstrated expertise in donor acquisition, retention, and multi-channel marketing
* Experience in developing and implementing community engagement strategies across retail, churches, schools and other local organizations
* Exceptional leadership skills with the ability to inspire and grow a high performing team
* Strong analytical and financial acumen, with the ability to track and optimize category performance
* Familiarity with the humanitarian or child-focused development sector (Preferred)
* Advanced knowledge of digital marketing, CRM, and data-driven fundraising approaches
* Communications, Marketing and/or Business Degree
The selection process
For your information, the interviews may start immediately, and the role may be filled before the closing date.
We embrace diversity, employing people from a variety of cultural and religious backgrounds. We take our Safeguarding responsibilities seriously and we are committed to providing an environment that is safe for children. Our stringent recruitment procedures make sure the safest and most suitable people work with the children in our programs. All successful candidates will undergo all required pre-employment checks which is inclusive of a criminal record check. We provide our staff and volunteers with ongoing supervision, support, and training in their work with vulnerable children and their families. World Vision Australia participates in the Inter-Agency Scheme for the Disclosure of Safeguarding-related Misconduct in Recruitment Process within the Humanitarian and Development Sector.
Who we are
World Vision is a Christian organisation that empowers everyday Australians to create meaningful change for children through relief, development and advocacy work.
We offer great benefits such as salary packaging, birthday leave, flexible working arrangements, free on-site parking and an onsite café for our employees.
For more information on World Vision and the work we do, please visit our website: https://www.worldvision.com.au/about-us
Seniority level
* Seniority level
Director
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Non-profit Organizations
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