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Reference: 34185
RACV
485 Bourke Street Melbourne
2 Apr 2026
* Melbourne, Victoria | RACV Head Office
* 6 Month Contract | Hybrid Working
* Competitive Salary | Discounts on Selected RACV Products
Great things start here
Join our team of business professionals doing meaningful work in an organisation that's ever evolving. Work with people who care and expand your career with opportunities only a diverse business can provide. With license to see things through your way, and the option to split your time between office and home, RACV is where you'll make a difference.
About the Opportunity
As the 1:1 Marketing Consultant, you'll take the lead in shaping and delivering highly personalised marketing communications across RACV's Insurance, Roadside, and Trades portfolio.
In this role, you'll design and execute integrated 1:1 marketing initiatives that spark engagement, accelerate conversion, and drive measurable growth across acquisition, cross-sell, retention, and win-back. Powered by data driven insights, sophisticated audience segmentation, and performance analysis, you'll champion a culture of continuous optimisation, refining campaigns, unlocking new opportunities, and creating best in class customer experiences across RACV's 1:1 marketing ecosystem.
Come along for a new journey
You'll play a pivotal role in helping our Marketing team deliver exceptional outcomes. Here's a snapshot of what you'll be doing:
* Lead the design of compelling omnichannel 1:1 marketing communication experiences, including end-to-end journey design and high-impact stand-alone campaigns.
* Coordinate the delivery of omnichannel 1:1 marketing activity across the Insurance, Roadside and Trades portfolio, ensuring outcomes align with 1:1 Marketing & Communications objectives, stakeholder expectations, and divisional and enterprise goals. This includes audience targeting, opportunity sizing, defining business rules, messaging and communication plans, campaign and journey design, delivery, and performance measurement.
* Leverage data and insights to uncover opportunities and drive continuous improvement, optimising in-market campaigns and customer journeys.
* As required, support divisional operational cadence by contributing ad hoc strategic insights into nominated forums.
What you'll need to be successful
* A tertiary qualification in Marketing, Business, or a related discipline or equivalent industry experience desirable.
* 5+ years in business to consumer discipline with a strong emphasis on communications strategy, 1:1 marketing / journey design, preferably in a large matrix structured corporate organisation.
* Proven ability in designing personalised, omni-channel communication journeys, and working with a cross-functional team to implement and continuously optimise the journeys.
* Exceptional stakeholder relationship management skills
* Ability to clearly articulate business challenges and direct outcomes through effective planning.
* Proven experience in leading and coordinating stakeholder groups in dynamic environments to achieve positive business outcomes.
* Strong presentation, communication and written skills, and financial acumen.
* Highly effective project management skills.
* Understanding of agile project management tools (Jira and Confluence).
* Advanced PowerPoint and Excel skills and good application of all other Microsoft Office packages
* Experience with Marketing automation tools including Salesforce Marketing Cloud.
There's so much on offer when you join RACV with benefits including
* Our flexible and informal work environment which helps bring balance between work and home.
* Generous discounts on home and car insurance policies and RACV roadside care
* Great discounts across all RACV resorts
* Discounts from corporate partners that are updated monthly.
At RACV, we believe that maintaining a diverse and inclusive workplace is an important element in our continued success. We want our people to feel welcome, supported and appreciated for who they are and what they bring to our business. If you require any reasonable adjustments to the recruitment process and/or the role, please let our Talent Acquisition Team know.
Application Process
Applicants will be required to provide evidence of their eligibility to work in Australia, and consent to a criminal record check.
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