Overview
Hours of work: Full time 38 hours per week
Salary/Hourly rate: $31.88 per hour + Superannuation
Location: Bake Central is located in Greenfields (Mandurah) with the opportunity regularly visit and interact with our 5 retail outlets (Mandurah, Falcon, Midways and Myalup)
About Miami Bakehouse
Miami Bakehouse – WA's Most Awarded Bakery
Love great food, great brands and great storytelling? Join the team behind one of WA's most iconic bakery experiences.
Miami Bakehouse is famous for handcrafted pies, small‐batch baking and unforgettable road‐trip stops. We're growing fast and looking for a Marketing Coordinator who can bring energy, creativity and sharp digital skills to our brand.
What You'll Do
* Create engaging content across social, website, blogs and EDMs.
* Manage customer reviews and online community interactions.
* Keep our Google Business Profiles fresh and optimised (SEO/GEO/AEO).
* Update and optimise our website for traditional, voice and AI‐driven search.
* Plan and deliver multi‐channel campaigns across digital, PR, in‐store and partnerships.
* Coordinate in‐store activations, promotions and brand collaborations.
* Design on‐brand graphics in Canva and manage external suppliers.
* Track budgets, analyse campaign performance and report weekly on key KPIs.
* Maintain the annual marketing calendar and quarterly OKRs.
* Support the team with marketing admin and collateral management.
About You
You're creative, organised and love bringing ideas to life. You enjoy variety, move fast and know how to keep a brand looking sharp across every touchpoint.
You'll bring:
* Experience in marketing, digital content or similar.
* Strong writing skills and a knack for storytelling.
* Confidence with social media, CMS tools and digital marketing platforms.
* Understanding of SEO and curiosity about emerging AEO/AI search trends.
* Canva design skills and the ability to brief suppliers.
* Strong organisation and project‐management skills.
* Data‐driven thinking and confidence presenting insights.
* A collaborative, hands‐on attitude — and ideally, a love of great food.
Why Join Us
You'll help shape the voice of a beloved WA brand, see your work come to life in‐store and online, and be part of a passionate team that cares about quality, creativity and community.
If you're ready to grow your marketing career with a brand people truly love, we'd love to hear from you. So click on the apply button for your chance to be a part of the Miami family and brand, you may even get the opportunity to taste test some of our favourite pies and rate our pies of the week.
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