Are you a PR professional who loves crafting stories, influencing reputation, and working closely with senior leaders? This newly created role offers the chance to take full ownership of external communication for a major national professional services organisation with a significant footprint across Australia. You'll join an established Marketing & Communications team and become the go-to advisor on media, messaging and external positioning. This is a rare opportunity to build and elevate a brand narrative at scale. What you'll be doing: Designing and delivering an integrated media and communications approach that supports the organisation's long-term strategy. Acting as the first point of contact for journalists and industry commentators. Identifying proactive media opportunities and advising senior stakeholders on reputation and issues management. Creating campaigns and thought-leadership initiatives that strengthen the organisation's market presence. Coaching spokespeople and contributing to media training programs. Using data and insights to track sentiment, media coverage and brand impact. What you'll bring: Strong background in PR, communications, media, or corporate affairs. Confident communicator who can translate complex information into clear, persuasive messaging. Ability to influence senior stakeholders and build trusted relationships. Experience in professional services, corporate environments, government, law, finance or similar (preferred). Solid writing skills and a passion for storytelling. Existing media relationships are a bonus, but not essential. Why this role? A newly created, high-impact position with genuine ownership. Work across every state and territory - national exposure guaranteed. Supportive, experienced team with a collaborative culture. Career development pathways and opportunities to grow your PR capability. If you're ready to step into a key PR role where your work genuinely shapes external reputation, MARS recruitment would love to hear from you.