Senior Brand Strategist
The role involves leading the development and execution of brand strategies and campaigns for a shopping centre in Canberra.
* Main Responsibilities:
* Developing end-to-end brand marketing plans
* Fostering effective relationships with stakeholders, retailers, and the local community
* Creativity and execution of brand building initiatives
* Analyzing sales performance to drive strategic campaign decisions
* Identifying industry trends and competitor analysis
* End-to-end campaign management
Key Requirements:
* Prior experience in managing brand marketing campaigns (preferably within the property industry)
* Strong commercial acumen for informed decision-making
* Excellent communication skills (verbal and written)
* Financial reporting and budget accountability
* Attention to detail and relationship-building skills
* Demonstrated digital marketing, social media management, and content generation skills