At Hyundai, we are driven by the belief that everyone should have access to the very best in modern mobility. We want to become a lifetime partner for our customer and not just supply some of Australia's most popular cars but also innovative future mobility solutions. Our purpose is to enhance people's everyday lives by caring for many.
Working at Hyundai Motor Company Australia
Hyundai Motor Company Australia (HMCA) continues to enrich its product line-up with vehicles that are helping to build solutions for a more sustainable future, such as NEXO, the world's first dedicated hydrogen-powered SUV and the award-winning IONIQ 5, redefining electric mobility and innovation. Hyundai have committed to Carbon Neutral by 2045.
We aim to reset how customers, employees and brand representatives think and feel about our brand and do this by always having our founder, Chung Ju-Yung's have a go attitude at the forefront of everything we do. At HMCA, we proudly live by the 'Have you tried it?' ethos and philosophy to progress and grow as a company.
Imagining what better will look like tomorrow, so that people can benefit from today.
The Opportunity
The Digital Product Specialist plays a key role in shaping and optimising HMCA's digital ecosystem, overseeing the development, enhancement and performance of core digital products including the brand website, owner's portal and retailing tools such as Click to Buy and Stock Locator.
This role drives continuous improvement across usability, design, content and conversion, ensuring every digital touchpoint delivers a seamless and customer centric experience. Working closely with digital agencies, dealer website providers and internal stakeholders, the Digital Product Specialist manages platform operations, technical enhancements, data integrity and feature implementation. The position also contributes to strategic decision making by monitoring industry trends, conducting competitor benchmarking and providing insights that inform future digital roadmaps, ensuring Hyundai remains at the forefront of digital innovation and customer engagement.
Key Responsibilities
* Lead the delivery and continuous improvement of digital product solutions across the brand website, owner's portal and associated platforms (e.g., Stock Locator, Click to Buy).
* Drive enhancements to usability, design, content quality and conversion performance across Hyundai's digital ecosystem, ensuring platforms meet evolving customer expectations and business needs.
* Implement and refine SEO strategies to strengthen organic search visibility, improve WebQC performance and support overall digital acquisition goals.
* Coordinate with digital agencies to ensure timely completion of service desk tickets, platform enhancements and technical fixes.
* Partner with dealer website providers to maintain accurate, compliant and up to date content across the dealer network's digital channels.
* Ensure all digital product related budgets, vendor costs and expenditure commitments are accurately processed and tracked through Hynet.
* Conduct bi annual competitor benchmarking across corporate and dealer websites to identify opportunities for differentiation and digital excellence.
* Monitor emerging digital technologies, tools and trends to ensure Hyundai remains at the forefront of digital product innovation and customer experience.
* Provide insights and recommendations that support strategic decision making and future digital product roadmaps.
Key Relationships
You are reporting to the Digital Manager.
* This position has no direct reports.
* This position interacts with several other departments, including ICT, Marketing, Sales, Finance, Aftersales to consult on various aspects of strategic business and connectivity development.
* This position interacts with several external parties including Suppliers, Vendors, Dealerships, representatives from Local, State and Federal Government Departments, regulators, market research and advertising agencies.
About You
* 2-5 years' experience in digital marketing applications.
* Experience in website CMS, ecommerce, SEO, PPC, Email marketing, and social media.
* Previous experience in a similar digital marketing role.
* Bachelor's degree in marketing or business administration.
Why work for Hyundai Motor Company Australia?
We take great pride in creating an inclusive, energised and team-based workplace with meaningful experiences, encouraging innovation and a growth mindset.
* HMCA & GMAu: Exposure to all facets of the business, its products and future business.
* Learning & Development: Personalised LMS System and clear L&D strategy for all staff. Exciting formal learning offering's with internationally recognised organisations.
* Leave Benefits: Paid Parental Leave, Celebration, Volunteer, Exam Leave and more!
* Employee Vehicle Lease Program: Utilise our Hyundai Cars at a reduced price.
* CSR Program: Contribute to our Hyundai Help for Kids, which has raised over $15 million for not-for-profit organisations focused on the betterment of children's lives.
* EAP Converge: Access to professional assistance for personal or work-related issue. Health & Wellbeing resources and more.
We are an equal opportunity employer where our values form the foundation of our culture - customer, challenge, collaboration, people and globality.
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