Our organization is committed to delivering top-notch healthcare services. As part of our growth strategy, we are seeking a talented Growth Manager to spearhead strategic initiatives that will drive significant revenue growth and enhance our brand presence in the market.
We're on a mission to revolutionize healthcare accessibility through digital innovation, and we need a dedicated professional who can lead the way. If you have a passion for digital marketing and a knack for driving results, we want to hear from you!
Key Responsibilities:
* Develop and execute growth strategies that align with our business objectives and drive substantial revenue growth.
* Oversee a mix of marketing channels, ensuring the right balance between mature, emerging, and experimental platforms.
* Provide strategic oversight for established channels (Google Ads, SEO, CRM, paid social), and be hands-on when necessary.
* Take a hands-on approach to emerging channels such as Bing PPC and Spotify advertising, from pilot testing to full-scale execution.
* Identify new, innovative channels (e.g., TikTok, YouTube) and assess their potential impact through market research and feasibility studies.
* Use advanced analytics tools (GA4, Looker Studio, Data Studio) to track performance, optimise spend, and maximise ROI.
* Implement rigorous monitoring and reporting systems to ensure alignment with revenue, CAC, LTV, and conversion rate targets.
* Manage budget distribution across channels to maximise impact and ROI, prioritising high-performing channels while testing new opportunities.
* Work closely with SEO, CRM, CRO, compliance, and product teams to create an integrated approach to growth.
* Lead and expand a team of channel specialists, fostering a culture of innovation, accountability, and continuous improvement.
* Communicate channel performance and growth strategies to senior leadership and stakeholders.
About the Role
We're looking for a seasoned professional who can develop and execute comprehensive growth strategies that drive significant revenue increases. In this role, you'll be responsible for overseeing multiple marketing channels, optimising performance, and exploring new avenues for customer acquisition. From strategic leadership to hands-on campaign execution, you'll ensure all growth initiatives are integrated, data-driven, and aligned with our business goals.
The ideal candidate will have a deep understanding of digital marketing and a proven track record of driving results. They will be able to provide strategic oversight for established channels and take a hands-on approach to emerging channels. The successful candidate will also be able to identify new, innovative channels and assess their potential impact through market research and feasibility studies.
As a key member of our team, you'll have the opportunity to work closely with cross-functional teams to create an integrated approach to growth. You'll also have the chance to lead and expand a team of channel specialists, fostering a culture of innovation, accountability, and continuous improvement.
If you're a motivated and results-driven individual with a passion for digital marketing, we encourage you to apply for this exciting opportunity!