Overview
Vuly Play is a leading manufacturer of high-quality outdoor play equipment, including trampolines, monkey bars, and swing sets. Our mission is to encourage active and healthy lifestyles for families across Australia. As we continue our rapid growth, we’re seeking a Senior SEO & AI Specialist to take our global digital strategy to the next level. If you’re passionate about SEO, AI-driven search innovation, and building strategies that shape the future of online visibility, this is your opportunity to make a real impact.
Base pay range: A$100,000.00/yr - A$120,000.00/yr
Direct message the job poster from Vuly Play
Vuly Play" is a leading manufacturer of high-quality outdoor play equipment, including trampolines, monkey bars, and swing sets. Our mission is to encourage active and healthy lifestyles for families across Australia. As we continue our rapid growth, we’re seeking a Senior SEO & AI Specialist to take our global digital strategy to the next level. If you’re passionate about SEO, AI-driven search innovation, and building strategies that shape the future of online visibility, this is your opportunity to make a real impact.
Responsibilities
- Strategy & Leadership: Lead company-wide SEO & AI strategy, aligning with growth goals. Act as subject-matter expert on search innovation and AI. Mentor junior team members and foster a culture of experimentation.
- SEO Execution: Develop and implement strategies to grow organic traffic, improve rankings, and drive conversions. Oversee international SEO (hreflang, local keywords, cultural optimization) and large-scale technical projects (site performance, crawlability, scalability).
- Optimization: Ensure best-practice on-page SEO, fix technical issues (crawl errors, speed, mobile), and refine site architecture.
- Content & AI Collaboration: Partner with content teams to create high-quality, SEO-friendly material. Guide use of AI-generated content to align with brand and SEO goals.
- AI & LLM Search: Optimize for emerging AI-driven search (e.g., ChatGPT, Google AI Overview, Gemini, Perplexity). Stay ahead of trends, ensure ethical use of AI, and integrate best practices into workflows.
- Analytics: Track and report SEO & AI performance using GA, Search Console, Looker Studio, and other tools. Translate insights into actionable improvements.
- AI Integration: Leverage AI tools for keyword research, content analysis, and workflow automation to increase efficiency.
Requirements
- 5+ years SEO success (2+ years in a senior role).
- Advanced SEO tools expertise (Ahrefs, SEMrush, Screaming Frog, SimilarWeb).
- Deep familiarity with AI in SEO, including LLM-driven platforms.
- Strong analytical skills and adaptability to algorithm and AI changes.
- International SEO experience highly valued.
Preferred
- Experience in e-commerce, retail, or DTC.
- Expertise in structured data, schema markup, and knowledge graphs
What We Offer
- Competitive salary and benefits package.
- Opportunity to lead SEO & AI strategy at a global brand.
- A collaborative and innovative work environment.
- Career development opportunities in a cutting-edge field.
Details
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Advertising
- Industries: Retail and Sporting Goods Manufacturing
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