Advance Your Career with Advanced Piping Systems
Are you a skilled marketer with a track record of execution ready to significantly impact a dynamic industry? Advanced Piping Systems is looking for a talented Marketing Manager to lead our marketing endeavors, driving brand recognition and fostering lead generation. Join us in shaping and implementing comprehensive marketing strategies that align with our evolving business objectives.
**Key Responsibilities**:
**Strategic Planning**:
- Collaborate with cross-functional teams to develop plans aligned with Advanced Piping Systems' overarching goals.
- Conduct market research to stay abreast of industry trends, competitor activities, and evolving customer personas.
**Brand Management**:
- Safeguard and enhance our brand image and identity
- Develop and enforce brand guidelines across all marketing materials for consistent messaging.
**Integrated Content-Driven Marketing**:
- Plan, execute, and monitor integrated content across various channels. We're creating video content and which needs to lead the market.
- Collaborate with agencies to develop compelling and consistent messaging.
- Track and analyse marketing performance, adjusting tactics for optimal results.
**Collaboration and Thought Leadership**:
- Be the central point for customer-centricity, championing their needs.
- Manage a team of external marketing providers and agencies, fostering strong relationships.
- Keep up to date with emerging marketing trends and demands, we're wanting to keep current and ahead of what others are doing.
**Budget Management**:
- Develop and manage marketing budgets, ensuring efficient resource allocation.
- Monitor spending and ROI, making adjustments as necessary.
**Data Integrity**:
- Own and ensure the integrity of customer-related data points.
**Continuous Website Improvement**:
- Own and deliver website improvements and fixes.
- Work with external suppliers to maximize SEO opportunities.
**Reporting and Analysis**:
- Provide regular reports on key performance metrics and marketing effectiveness.
- Utilise data-driven insights for informed decision-making and optimizations.
- Utilise data-driven insights for informed decision-making and optimizations.
**Requirements**:
**Qualifications**:
- Bachelor's degree in Marketing, Business, or a related field is an advantage.
- 3 to 4 Years of proven experience in marketing coordination with a focus on measurable contributions.
- In-depth knowledge of the majority of marketing channels and best practices.
- Excellent communication and interpersonal skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- In-depth knowledge of marketing tools and technologies.
- Proven track record of managing external resources