Engagement lead (murarrie)

Green Leaves Early Learning is a premium early learning provider, with over 65 Centres nationally and more to come into the future. We pride ourselves on quality for our children and families while building a warm, inviting culture of welcome, connection and fun for our teams. Supporting our strong network of Centre Leadership teams across Australia is an ever-growing and evolving Support Office located in Murarrie, Brisbane.

To support our growth journey, we're looking for a marketing extraordinaire to report to our Head of Marketing as the Engagement Lead. In this brand‐current role, you will be tasked with developing a wide range of content and communications, as well as working with our social media landscape, systems and platforms. Your work will elevate our brand, deliver best‐practice engagement and drive enquiries, occupancy and recruitment activity.

• Manage and elevate all existing and new social media platforms including Meta, Facebook, Facebook Pages, Instagram, Twitter, TikTok and YouTube
• Develop and manage a comprehensive annual social media content calendar across a wide range of categories and topics, scheduling and posting 30-50 approved planned and reactive weekly corporate content pieces for across the group
• Engage back with posters across all platforms to build community, and respond to all direct enquiries
• Guide and mentor fellow team members in best‐practice social media use, content development and posting across Facebook Pages
• Develop always‐on campaigns to increase social media followers and engagement
• Monitor Facebook Pages and Admins, jumping in as \"coach\" as need be
• Manage and elevate more than 300 online profiles across three aggregate websites, Google Business Profile and Apple Business Connect
• Manage the Google Reviews program
• Bulk post approved scheduled, planned and reactive content across portfolio Facebook Pages, Storypark, EDM and SMS using relevant platforms and tools
• Elevate Green Leaves customer journey communications, experience and touchpoints
• Design lead gen programs, and outbound trigger‐based lead nurturing and conversion programs
• Lead a comprehensive content program across internal communication platforms, screens and systems
• Partner with colleagues and vertical leads across campaigns, content, creative, design and paid digital
• Report on all‐channel / platform insights and performance to inform evidence‐based decision‐making
• Commit to continuous improvement and innovation

• A supportive and progressive culture that appreciates doing things a little bit differently
• Generous wages + weekly pays
• Savings on childcare fees with our staff discount program
• Access to our exclusive supplier discount program, with great discounts on a range of retailers
• A comprehensive Wellness Program, designed to provide optimal support to our teams
• Access to our online Green Leaves library for learning courses, promising learning anytime, anywhere
• Our Acknowledge platform, which encourages sharing eCards to recognise our team's achievements
• And more!

• A Bachelor's degree in Marketing, Journalism, Communications or similar
• Proven experience with at least 5-7 years working at a similar level
• Significant working knowledge of Salesforce, Marketing Cloud, Microsoft 365, Social Studio, WordPress, Facebook, Facebook Business Manager, Facebook Ads Manager, Instagram, TikTok, LinkedIn, YouTube, Storypark, Brandwatch, HootSuite, Click‐Up, Google Business Profiles, Apple Business Connect, KindiCare, Care for Kids, and Toddle
• Strong business acumen, professionalism, attention to detail and organisational skills
• Masterful communication and interpersonal skills
• Writing skills worthy of being an absolute grammar/spelling gun
• A background or exposure to the childcare sector.

Make Your Move!