Description
7 Month Contract
We are currently recruiting a Head of Performance Media & Digital to join our Performance Marketing & Revenue team.
As the Head of Performance Media and Digital, you will be a pivotal leader driving the strategic direction and execution of performance marketing across our diverse portfolio of media and entertainment brands.
In this pivotal role, you will take full ownership of performance media budgets and lead a high-performing team of specialists to maximise the efficiency of our media spend to achieve our key subscriber growth, engagement, and revenue targets.
Key Responsibilities
* Develop comprehensive performance media strategies and manage budget allocation, pacing, and forecasting across all digital channels to meet acquisition and ROI goals
* Continuously optimise the digital channel mix including SEM, Paid Social, Programmatic Video and Display, and Affiliates to scale successful campaigns and ensure best-in-class execution
* Establish robust KPI frameworks, lead in-depth performance analysis, and facilitate weekly optimisation sessions to drive data-driven, agile adjustments to live campaigns
* Collaborate closely with analytics and data teams to enhance attribution models and improve measurement capabilities ensuring a holistic view of subscriber acquisition and marketing performance
* Foster a culture of continuous learning and accountability within your team of digital marketing specialists to drive innovation and performance
* Monitor industry trends, emerging ad technologies, and competitor activities within the dynamic media and streaming landscape to maintain our competitive edge
About your experience
* 7+ years of experience in performance marketing, with experience in a leadership role ( media, entertainment, or subscription-based business highly desirable)
* Proven track record of managing large-scale digital media budgets and consistently exceeding performance targets (e.g., CPA, ROAS, LTV).
* Deep expertise across all major digital advertising platforms with previous hands on experience on paid search and social (Google Ads, Meta Ads Manager, DV360, The Trade Desk, TikTok Ads, etc.). Paid search experience is a must
* Strong analytical skills with the ability to interpret complex data, derive actionable insights, and make data-driven decisions.
* Advanced understanding of attribution models, incrementality testing, and marketing analytics tools (e.g., Google Analytics, Adobe Analytics, MMPs).
* Exceptional leadership and team management skills, with experience building and motivating high-performing teams.
* Excellent communication, presentation, and interpersonal skills, capable of influencing stakeholders at all levels.
* Strategic thinker with a hands-on approach to problem-solving.
* Bachelor's degree in Marketing, Business, or a related field; Master's degree is highly desirable.
Life at Foxtel Group
A career with us means working across one or more of our brands including Foxtel, Hubbl, Kayo Sports, BINGE, Flash, Fox Sports and Foxtel Media. When you join, the Perks at Work are taken care of:
* You're part of Fox Flex, our hybrid way of working with time spent at home and on campus
* Free & discounted products including Foxtel, Hubbl, Foxtel Broadband, Kayo Sports and BINGE
* Special days away from work for Birthday, Cultural & Volunteer Leave
* Access to our holistic Fox Fit wellbeing program
* Company-wide meeting-free lunch hours and Friday afternoons
A note to recruitment agencies - we have this role covered. There is no need to get in touch, we do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.
About Foxtel Group
Foxtel Group, a DAZN company, is Australia's home of sport and entertainment.
From our beginnings in 1995 as Australia's original subscription television broadcaster, we've always had innovation in our DNA. Today, we're Australia's leading streaming and subscription television company.
Our portfolio includes Kayo Sports, a dedicated sports streaming service; BINGE, an entertainment streaming platform; Foxtel, the country's largest pay-TV provider; Fox Sports Australia, the country's leading sports production company; Foxtel Media, our innovative advertising sales business, and BALBOA, our powerhouse creative agency.
In 2025, we became part of the DAZN family, which allows us to benefit from DAZN's global scale, innovation and technology.
As a team, we invest in our people and we're committed to a culture of collaboration, performance, and recognition, guided by our company values of Customer First, Own It, Authentic, Change the Game, and Win Together.
We're a homegrown Australian company with our headquarters at Broadcast Way Studios on Sydney's Lower North Shore, and campuses on the Gold Coast and in Melbourne.
When you join our winning team, you can expect to be supported by your leader, encouraged by your teammates, and presented with countless opportunities to do great work that gets recognised and rewarded.
Join our team today and discover your role of a lifetime for our audience of millions.