Organisation: Pacific Pickleball Pty Ltd (PPL)
Entities: PPA Tour Australia · MLP Australia · MiLP Australia
Reports to: Marketing Director
Location: Australia Based (flexible/hybrid within Australia)
Employment type: Full-time
Salary Range: $70k - $90k
About Pacific Pickleball
Pacific Pickleball is the professional pickleball competition organiser in Australia and New Zealand. We operate PPA Tour, Major League Pickleball, and Minor League competitions across both countries - building the sport from grassroots all the way to pro. This is a rare opportunity to shape the marketing function of a rapidly growing sports organisation in Australia's fastest growing sport.
The Role
The Marketing Associate is the engine room of PPL's day-to-day content and social media presence. You'll handle execution across all platforms and entities - creating content, scheduling posts, managing communities, producing graphics and supporting event delivery. You'll report directly to the Marketing Director and play a hands‐on role at PPL events across Australia.
Key Responsibilities
Social Media Management
* Manage and schedule content across Instagram, Facebook, LinkedIn, YouTube and TikTok for all PPL entities
* Respond to enquiries and messages across platforms in a timely, brand‐appropriate manner
* Maintain Linktree and digital link infrastructure across all channels
Content Creation
* Film, edit and publish short‐form video content including Reels, event highlights and player features
* Capture and publish highlighted content on‐site at events
* Collect and escalate player and fan feedback as relevant
Graphic Design (Execution)
* Produce templated social assets, story graphics and event tiles using Canva
* Action sponsorship design deliverables using approved templates and brand guidelines
EDM & Communications
* Create and distribute EDMs via Mailchimp: event announcements, campaign sends and player communications
YouTube & Streaming Support
* Manage YouTube channel upkeep: video uploads, descriptions and thumbnails
* Create stream graphics, overlays and scheduling links for events
* Coordinate post‐production contractors for YouTube match cut‐ups and highlight reels
Paid Advertising (Support)
* Assist with ad creative uploads, scheduling boosts and basic performance reporting under Marketing Director direction
Website
* Perform basic website updates: event information, content, links and functionality checks
What We're Looking For
You are a creative, hands‐on content producer who loves sport, moves fast and takes pride in high‐quality output. You're comfortable behind a camera, in Canva and across social platforms - and you understand what it takes to build an audience.
Essential
* 1–3 years of experience in a social media, content or marketing coordinator role
* Strong content creation skills: short‐form video, Reels, graphics
* Proficiency in Canva and comfort with Mailchimp or similar EDM platforms
* Highly organised with strong attention to detail and the ability to manage multiple deadlines
* A genuine passion for sport and social media
* Ability to travel nationally & internationally as required
Desirable
* Experience filming and editing at live events
* Familiarity with YouTube channel management and basic streaming tools
* Knowledge of or interest in pickleball
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