We're Optimising. We've been doing SEO only since 2008, we're B Corp certified, and our clients include Chemist Warehouse, Nando's, adidas APAC and a long list of brands you've heard of.
We're hiring a writer. Not a content marketer. A writer.
The role sits alongside our PR Manager and works across both our own editorial and our clients'. That means op-eds, thought leadership, long‐form features and trade press commentary, written for our founders, for our clients' leadership teams, and for the brands we work with.
What you'd actually do
* Pitch and write op‐ed angles for mainstream press, trade publications and industry mastheads across a range of sectors
* Interview clients, subject matter experts and our own SEO specialists, then turn what they say into readable commentary
* Ghost‐write thought leadership for client founders and executives
* Produce long‐form features and editorial for client websites and third‐party publications
* Work with our PR Manager on narrative, angles and media relationships across the client portfolio
Who we're looking for
* A journalism, communications or similar degree
* 1 to 3 years in a newsroom, in‐house communications team, or PR agency
* Someone who can pitch an angle, land it, and turn it around to deadline
* Reads widely, thinks in story
* Comfortable interviewing smart people and making them sound smart on the page
* Happy to write in someone else's voice as well as your own
What this isn't
* SEO copywriting
* Blog content churn
* Agency account management
What you get
* In‐house at an agency that takes craft seriously
* Real variety, you'll write across industries, not one brand's tone of voice on repeat
* Bylines (and ghosted bylines) in places that matter
* Melbourne office, flexible hybrid
* A seat at the table, not a brief factory
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